08/25/2026
🏡 I got fired.
And this is a part of real estate we don’t talk about very much.
Sometimes you can work incredibly hard for a client, genuinely care about them, give them the best advice you know how to give…and still lose the listing.
When I first met with these sellers, we discussed a price range based on the market and available comps. By the time we listed, they wanted to start significantly higher than I recommended.
Ultimately, it was their home and their decision, so we did.
And I went to work.
I touch-up painted, cleaned, marketed the home, hosted an open house, followed up on showings and did everything I knew to do to help get it sold.
But the feedback kept coming back to one thing we couldn’t change:
The home backed up to a main road.
Buyers repeatedly told us the location affected how they viewed the home’s value.
Eventually my sellers asked, “Is there anything else we can do besides lowering the price?”
I wish there had been.
But we had addressed the things we could control. We couldn’t move the house. The price had to make sense to a buyer willing to accept the location.
After several months, the sellers decided to hire another agent.
I’d be lying if I said it didn’t hurt. I had invested a lot into that home, but more importantly, I genuinely cared about my sellers and wanted to see them get to the finish line.
The home was eventually relisted below the price I had originally recommended and has since had another price adjustment.
It’s still on the market.
I don’t share that with any satisfaction. I still hope they sell it.
I share it because sometimes doing your job well means telling people something they don’t want to hear.
A good agent’s job isn’t to tell a seller the number they want to hear. It’s to tell them what the market is telling us, explain why, and help them make an informed decision even when that conversation is uncomfortable.
Sometimes clients appreciate that advice.
Sometimes they need to hear it from someone else.
And sometimes…
you get fired.
That’s real estate too.
