09/26/2026
There's something I wish every seller understood before putting their home on the market:
You can always reduce the price later.
But you can't recreate the first impression your home made when it was brand new to the market.
That's important.
Because when your property first goes live, the buyers already searching in that price range see it.
They compare it.
They look at the pictures.
They look at the condition.
They compare the location.
They compare the features.
And then they ask:
“Does this home make sense at this price?”
If the answer is no, today's buyer has something buyers didn't always have a few years ago:
More choices.
And they may not make a lower offer.
They may simply move on.
That's why pricing isn't about picking the highest number we think we might be able to get and saying:
“We can always reduce it later.”
A good pricing conversation looks at:
Recent sales.
Current competition.
Property condition.
Location.
Buyer behavior.
Current market time.
And what buyers can choose right now.
Nationally, we're seeing sellers respond to this reality. Realtor.com's 2026 research found fewer sellers relying on later price reductions as more started closer to current market demand from day one.
Pricing isn't about giving your property away.
It's about positioning the property where buyers recognize its value.
That's what I'm talking about in this week's video:
Why the First Price Matters
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If you're considering selling before year-end—or preparing for next spring—let's look at your home's value, your competition, and the market before we decide what number belongs on the sign.
David Swift — Associate Broker | Realtor | Consultant
Acolyte Realty Group Powered by Keller Williams Signature Properties
Where Timeless Values Meet Today’s Real Estate Market
You Deserve Excellence
📱 Cell: 706-767-6727
☎️ Office: 706-235-1515
