07/08/2026
The 30A real estate market is not retreating. It is becoming more selective.
Across South Walton, buyers have more choice, sellers have clearer pricing signals, and the strongest properties are continuing to command attention.
Our latest 2026 market analysis shows:
• The current median is approximately $688 per square foot, only about 4% below the trailing 12-month average
• Alys Beach, Rosemary Beach, and Seaside continue to trade at substantial premiums to the broader 30A market
• Correctly positioned listings are reaching pending status in a median of approximately 34 days
• The middle tiers remain active and continue to provide much of the corridor’s transaction volume
• Buyers from Atlanta, Nashville, Birmingham, Dallas, and other regional wealth centers remain deeply connected to 30A
The market has changed, but the opportunity has not disappeared.
For sellers, success now depends on accurate pricing, exceptional presentation, and a clear understanding of where the property fits.
For buyers, increased inventory and greater negotiating leverage are creating one of the most attractive windows 30A has offered in years.
This is not a market defined by weakness.
It is a market defined by quality, scarcity, and selectivity.
Read the full 30A Market Report: https://gettingsgroup.com/blog/the-30a-real-estate-market-in-2026-what-the-data-actually-shows
Explore the 30A real estate market in 2026, including South Walton pricing, inventory, trophy communities, buyer leverage, mortgage rates, and what the data means for buyers and sellers.