09/09/2026
Sometimes the best advice isn’t what you want to hear.
I learned this lesson alongside one of my sellers.
Before we listed, I recommended a price based on the comps, competition + current buyer behavior.
My seller chose to list $125,000 higher.
The result?
✔️ 56 days on market
✔️ 4 price reductions
✔️ Lost momentum
✔️ And we ultimately SOLD at the price I recommended from the very beginning.
Pricing a home isn’t about choosing the biggest number.
It’s about positioning your home correctly from day one so you don’t spend weeks chasing the market down.
As your real estate advisor, my job isn’t to tell you what you want to hear just to get the listing. It’s to give you the strategy and advice I believe will put you in the strongest position to sell.
Thinking about selling?
💬 Comment “SELLER” and I’ll send you my Pre-Listing Checklist.
👋 I’m Stephanie Bernal, The Community Agent, helping buyers and sellers throughout Roseville, Placer County + Greater Sacramento make smarter real estate decisions.
Because you deserve: Exceptional. Elevated Service. Every Time.
Stephanie Bernal | The Bernal Group | eXp Realty
Roseville + Placer County REALTOR®
Bay Area Relocation Specialist
DRE 02037068
📱 916 | 741 | 3634
📧 [email protected]
🌐 homesbystephanie.com