11/20/2025
Why I’m calling FRBO leads every single day right now (and you should be too)
Most agents are slowing down for the holidays... We’re ramping up.
Here’s what makes FRBO leads absolute gold, especially in these final 6 weeks of 2025:
They actually answer.
No gatekeepers.
No voicemail graveyard.
They WANT calls because they’re trying to make money. If they miss you, they call back. When does that ever happen?
They’re self-identified.
These people literally put their name, phone number, and property online saying “I want to make money in real estate.” They’re not cold. They’re warm leads who opted themselves in.
They have a problem RIGHT NOW. December and January?
Nobody’s moving.
Families aren’t relocating during the holidays.
That vacancy is costing them real money every single day.
You’re not interrupting them.
You’re solving an immediate cash flow problem.
There’s still time for 100% bonus depreciation in 2025.
If they’re sitting on a property that’s not performing, they can 1031 into something better AND take advantage of cost seg before this window closes.
That’s a massive value add.
You’ll be the only one calling.
Everyone else is chasing the same buyers, FSBO, and expired listings.
FRBO is a blue ocean.
You can own this niche.
These are real people, not institutions.
90% of single-family rentals are owned by mom and pops.
People who couldn’t sell this summer.
People who inherited a property.
People building their first portfolio.
They’re not sophisticated investors.
They NEED help and most don’t even know it yet.
I just did this roleplay with an AI bot to sharpen my approach.
The more reps you get, the more comfortable you get, the more appointments you book.
Comment or DM “FRBO” and I’ll send you the full role play along with our complete system, scripts, strategy, and access to the GPT that coaches you through calls and roleplay.
This is how you build an empire while everyone else is watching the market slow down.