Keystone Residential Group is a real estate brokerage in St. Cloud, Florida focusing on providing the best customer service during and beyond the transaction. Founded by accomplished local real estate broker Lisa Bertossa, Keystone Residential Group will proudly represent and serve both residential and commercial clients with an emphasis on simple, secure, and transparent transactions.
“I am extremely proud to announce the opening of my brokerage, Keystone Residential Group, whose values will be rooted in the customer experience,” stated Bertossa. “I first started working in the real estate industry nearly 30 years ago and after taking a brief break following the Great Recession, I returned five years ago to find that the industry had radically changed. Customers were no longer the broker’s priority. Instead, high profits and heaps of transactions took precedence. This was deeply troubling to me and I knew I wanted to do things differently, which led to my desire to launch Keystone Residential Group. I welcome the local Florida community to Keystone where you will discover our heartfelt dedication to serving you.”
Keystone Residential Group will serve clients in Central Florida where Bertossa is a native and field expert. By being extremely well versed in the area’s neighborhoods, history, and prime investment areas, Bertossa’s brokerage will have a strong advantage over other Florida brokerages given her local expertise and personalized level of service.
“Along with our proficient knowledge of the Central Florida real estate market, Keystone Residential Group stands apart from competitors because of our core focus on the customer,” continued Bertossa. “At Keystone, our focus will not just be on completing transactions with clients but instead will be on building lifelong relationships and serving as a trusted advisor. Our level of service is even reflected in our company name — Keystone — something on which other things depend on for support.”
Keystone Residential Group will focus on providing clients with residential and commercial real estate support. These clients range from first-time homebuyers to those seeking to sell in order to down-size or up-size, as well as individuals looking for investment opportunities among vacant land and those constructing buildings from scratch. By depending on Keystone Residential Group for their buying, selling, and investment needs, clients will be confident in the firm’s abilities given the high level of customer service, quality property marketing, use of advanced technology, and transparency that the brokerage provides. Bertossa opens Keystone Residential group after most recently serving as a broker associate at Watson Realty Corp. where she earned multiple production awards and was consistently ranked among the company’s top 20 agents in the region. Highly dedicated to real estate, Bertossa has earned prestigious designations including Seller Representative Specialist (SRS), Accredited Buyer's Representative (ABR), Graduate Realtor Institute (GRI), and has been named one of Orlando's top 500 agents. For more information, visit keystoneresidential.org.
