Wisser Homes Team - HomeStar Brokers

05/05/2026

**98.23%.**

That's the average sale-to-list price ratio for Salem homes in March 2026. 📊

A year ago? 99.20%. The shift is small — but for sellers, it changes everything about how you price.

Here's what we're seeing by area:
→ **Northeast Salem (Area 30):** 100% of list. Full price.
→ **South Salem (Area 50):** 97.7% — the most price-sensitive pocket in the city.

The sellers winning right now aren't chasing a high number and hoping. They're pricing precisely, preparing well, and generating real offer activity in the first two weeks.

Overprice? You sit. You reduce. You net less than a smart list price would've gotten you on day one.

We just published a full breakdown — what this ratio means, how it plays out area by area, and how we help Salem sellers maximize their net. Link in bio.

Thinking about selling this spring? Let's talk. 👇

05/04/2026

98.23%. That's how much of list price Salem homes are selling for in March 2026. 📊

A year ago it was 99.20%. The shift is subtle — but for sellers, it changes everything about how you need to price.

Here's what we're seeing on the ground:
→ Northeast Salem (Area 30): homes selling at 100% of asking. Yes, full price.
→ South Salem (Area 50): 97.7% — the most price-sensitive market in the city right now.

The sellers winning in 2026 aren't the ones swinging for a high list price and hoping. They're the ones pricing precisely, preparing their homes, and generating real offer activity in the first two weeks.

Overprice your home? You'll sit. You'll reduce. And you'll net less than you would have with a smart list price from day one.

We just published a full breakdown — what the ratio means, what it looks like area by area, and how we help Salem sellers maximize their net. Link in bio.

Thinking about selling this spring? Let's talk. 👇

05/03/2026

If you're thinking about selling your Salem home in 2026, there's one number you need to understand before you decide on a list price: 98.23%.

That's the average list-to-sale price ratio across Salem in March 2026 — meaning homes are selling for about 98 cents on every dollar of asking price. A year ago, that number was 99.20%. The market has softened slightly, and that shift has real implications for how you price your home.

Here's what's interesting: it's not the same everywhere. Homes in Northeast Salem (Area 30) are actually selling at 100% of asking price — full list, no discounts. Meanwhile, South Salem (Area 50) is the most price-sensitive area in the market at 97.7%.

What does this mean practically? The sellers who net the most in 2026 aren't the ones who list high and hope — they're the ones who price precisely for their specific neighborhood, generate strong activity in the first two weeks, and don't give buyers a reason to wonder what's wrong.

We put together a full post walking through the data, the area-by-area breakdown, and the five-step pricing process we use with every seller client. It's worth a read before you make any decisions.

If you'd like a real, neighborhood-specific analysis of what your Salem home is worth right now — not a Zestimate, actual comps — reach out to Gavin and Julie directly. We're happy to run the numbers for you. wisser.homes/contact

04/26/2026

If you've owned your Salem home since 2012, 2013, 2014 — or really any time before 2018 — we want to share some data that might genuinely surprise you.

Salem Oregon home prices have increased by more than 160% since 2012. The average sales price has gone from $196,867 to $512,600 in 2026 year-to-date. The median has climbed from $169,000 to $455,000.

That's a nominal gain of over $315,000 on the average home — before you account for the equity you've built through 10+ years of mortgage payments.

We've had this conversation with a lot of long-term Salem homeowners, and the most common reaction is some version of: "I had no idea it was that much."

That's completely understandable. People anchor to the price they paid and don't always think about how dramatically the market has moved since then.

Now — we're not saying everyone should sell. There are great reasons to stay in your home, and we'd never push someone into a decision that doesn't fit their life. But we do believe every homeowner deserves to know where they stand financially.

When you know your number, you have options. Maybe you right-size into something that fits your life better and bank the difference. Maybe you use your equity to make another investment. Maybe you find out you have the financial cushion to make a move you'd been putting off.

Or maybe you find out your home is worth half a million dollars and you feel great about staying put. That's a win too.

Gavin and Julie offer free, no-obligation home valuation conversations for Salem-area homeowners. No pitch, no pressure — just a real conversation about your home, your neighborhood, and what the current market means for you.

Reach out at wisser.homes/contact if you'd like to get started.

03/08/2026

Coming soon to NE Salem. Classic 1948 charm with real hardwood floors, coved ceilings, and a professionally updated kitchen.
3 beds / 2 baths / 1,880 sqft
Gas fireplace. Full basement with high ceilings. Covered patio, sauna, and private fenced yard.
Big updates already done: furnace, water heater, bath remodel, attic insulation, French drain.

Active Wednesday 3/11. Text Gavin at (503) 881-7273 if you want first look.
---

03/08/2026

Coming soon to NE Salem. One-level living on a quiet cul-de-sac, ready to move right in.
3 beds / 1.5 baths / 1,296 sqft
Pot filler. Soft-close cabinets. LVP and hardwood floors.
Spacious, level backyard built for real life -- gatherings, pets, gardens, all of it.
Active Wednesday 3/11. Text Gavin at (503) 881-7273 to get on the list before it hits the market.
--

03/04/2026

Most buyers searching for single-level homes in Salem don't realize how fast inventory moves in some of these neighborhoods.

Keizer is currently closing at full asking price. South Salem averaged 67 days on market in January — the fastest of any area in the city.

If you've been "watching and waiting," that strategy has a cost.

We broke down the 5 best areas for single-level homes in Salem right now — price ranges, what the competition looks like, and what to expect when you make an offer.

wisser.homes

03/04/2026

Single-level homes in Salem are moving fast — and for good reason. The overall sale-to-list ratio across Salem in January 2026 was 98.65%. Homes priced right aren't sitting.

Here's a quick breakdown of where to look if a ranch-style or single-story home is on your list:

🏡 South Salem — $550k–$950k+ | Fastest DOM in the city (67 days avg)
🏡 West Salem — $450k–$700k | More space per dollar, larger lots
🏡 Keizer — $400k–$575k | 100% sale-to-list right now
🏡 NE Salem — $420k–$600k | New construction activity, 101% sale-to-list
🏡 SE Salem — $450k–$700k | Most inventory, most options to compare

Full breakdown with school districts, commute access, and trade-offs is on the blog 👇
wisser.homes

03/03/2026

Looking for a single-level home in Salem? Here's what they actually cost in 5 neighborhoods — with real WVMLS data from January 2026. South Salem starts around $550k. Keizer comes in closer to $400k. The full breakdown is on the blog. 👇

Looking for single-level homes in Salem, Oregon? Here's where to find them, what they cost by neighborhood, and what the current market looks like

02/23/2026

You picked the lot. You drew the floor plan. You chose every finish. And now you're thinking about selling it. Downsizing from a custom home is one of the most complex transitions in real estate—not because the logistics are hard, but because the emotional weight is real. We wrote about what that process actually looks like and how to approach it strategically.
Full guide on the blog:
wisser.homes/blog/downsizing-from-custom
---