Monica McCarthy - HomeSmart Preferred Realty

Monica McCarthy - HomeSmart Preferred Realty Looking to buy or sell a home in Salida or surrounding areas? Monica can help with your Chaffee County, CO real estate needs.

Your Resource for Chaffee County Real Estate

06/13/2026

❌ Bad photos.
❌ No social media.
❌ Zero online presence.
❌ Barely any showings.

Sound familiar? That's the reality when your home is being held back by weak marketing exposure.

Here's the truth no one wants to tell you — your home might be priced right, staged beautifully, and ready to sell…

But if no one sees it, none of that matters.

Weak marketing means:
📉 Fewer eyes on your listing
📉 Less competition among buyers
📉 Lower offers or NO offers at all
📉 Your home sitting on the market way longer than it should

Your home deserves MORE than just a sign in the yard and a basic MLS listing.

It deserves professional photography, compelling video walkthroughs, targeted social media ads, and a full digital strategy that puts it in front of the RIGHT buyers

That's exactly what I bring to every single listing. 💪

📩 Email me today at [email protected]

Let's talk about how I can give your home the exposure it deserves

Salida is known for many things but ask anyone who has chosen to put down roots here and they'll tell you the same thing...
06/12/2026

Salida is known for many things but ask anyone who has chosen to put down roots here and they'll tell you the same thing: it's the people that truly make this place special.

Meet Kenny Wilcox. Cross Country coach at Salida High School since 2006, multiple-time Coach of the Year, coordinator of the FYI adult-to-youth mentoring program, and a proud father of four Salida-raised boys.

Kenny is exactly the kind of person who makes this community what it is, someone who shows up, invests deeply, and lifts others along the way.

In this episode, we talk about youth athletics, the power of mentorship, what it really means to raise a family in a small mountain town, and why so many people who discover Salida end up deciding to stay.

Kenny's story is a beautiful reminder that the heart of any great community isn't its scenery or its amenities, it's the people who pour themselves into it, day after day, year after year.

If you've picked up the Mountain Mail lately, chances are you've already seen the Wilcox name recognized time and again for outstanding race results and athletic achievements.

Now get to know the man behind the legacy. 🏅

🎙️ Season 3 Episode 9 of the Living In Salida CO podcast is NOW LIVE!
https://redcircle.com/shows/84300d4d-6637-43bb-9d00-392e17893e01

The town earned its name because it sits at the point where the Arkansas River exits the valley and flows into Bighorn S...
06/02/2026

The town earned its name because it sits at the point where the Arkansas River exits the valley and flows into Bighorn Sheep Canyon 🌊🏔️

It’s a small detail with a big connection to the town’s history, landscape, and charm

It's just one of the many things that makes Salida such a unique place to call home.

05/29/2026

Your home isn't perfect. That's okay and here's what to do.

Maybe yours has old carpets, outdated fixtures, or a layout that's a little unconventional.

Buyers will notice.

But here's what most sellers don't realize: you don't always have to fix the problem. You just have to address it.

That's called offsetting the objection.

Old carpet? Offer a carpet credit and let buyers choose their own flooring.
Outdated kitchen? Price it in.
Quirky layout? Stage it so buyers see the potential, not the flaw.

The goal is simple: before a buyer can raise a concern, you've already answered it.

Buyers aren't always looking for perfect. They're looking for fair, transparent, and worth it.

When you get ahead of your home's imperfections instead of hoping no one notices, you build trust, reduce friction, and keep deals from falling apart.

📩 DM me or email me at [email protected] and let's talk about how to position your home so it stops sitting and starts selling.

Spring is bringing more listings to the market, but also more movement from buyers.Here’s what stood out this month:🏡 In...
05/28/2026

Spring is bringing more listings to the market, but also more movement from buyers.

Here’s what stood out this month:
🏡 Inventory is up (270 active listings)
📉 Homes are selling faster (median 52 days on market)
💰 Prices have leveled out at $719,000 median
📈 Buyer activity is picking up, with 43 closings in April

We’re currently in a balanced market — meaning both opportunity and competition exist at the same time. Some homes are still sitting and open to negotiation, while others are receiving multiple offers quickly.

Timing and strategy matter more than ever right now.

If you’re thinking about buying or selling in Chaffee County this year, staying informed can make a big difference in your next move.

Reach out if you want a breakdown of what this means for your situation.

📩 [email protected]

In this conversation with Emma Rosse, she shared a powerful perspective on what it really means to grow a business with ...
05/27/2026

In this conversation with Emma Rosse, she shared a powerful perspective on what it really means to grow a business with intention.

She spoke about the importance of building a team here in Salida, hiring locally whenever possible, and ensuring that business success translates into real, tangible impact within the community.

We also explored how meaningful it is when businesses stay genuinely connected to the places they operate, not just in branding or messaging, but through consistent action and decision-making.

From creating real opportunities for local talent to keeping the ripple effect of growth within the community itself, these choices compound over time and shape something much bigger than the business alone.

It’s a reminder that the most meaningful kind of growth is the kind that gives back to the community that helps make it possible.

🎙️ Season 3 Episode 8 of the Living In Salida CO podcast is NOW LIVE!

👉 Listen to the full episode here: https://redcircle.com/shows/84300d4d-6637-43bb-9d00-392e17893e01

05/26/2026

Spring activity is picking up across Salida and Buena Vista, but the market is still showing mixed signals.

Inventory has increased to 270 active listings, giving buyers more options than earlier this year. At the same time, homes are starting to move faster again, with median days on market dropping to 52 days after sitting in the high 90s for the past couple months.

Prices have also leveled out, with the median home price sitting at $719,000 for April.

The biggest takeaway right now?

Strategy matters.

Knowing when to move quickly and when to negotiate can make a big difference.

Let's talk about what this means for your next move.

📩 [email protected]

On this Memorial Day, I’m reminded of what it truly means to call a place home.Home is made possible because of the brav...
05/25/2026

On this Memorial Day, I’m reminded of what it truly means to call a place home.

Home is made possible because of the brave men and women who gave everything in service to our country.

Their sacrifice is the reason we get to live freely, build communities, and create lives in the places we love.

From our small mountain town in the heart of the Rockies, we pause to honor them today and every day.

We remember them. We thank them. We will never forget. 🇺🇸

05/23/2026

DON’T OVERPRICE YOUR HOME 🚫🏡

One of the biggest mistakes sellers make is thinking they can put any price tag on their home and buyers will still come running.

In today’s Salida market, buyers have leverage, which means pricing your home correctly from the start matters more than ever.

An overpriced home can sit on the market too long, lose momentum, and even make buyers wonder what’s wrong with it.

The longer it sits, the harder it can become to attract strong offers.

That’s why working with a realtor who truly understands the Salida market makes all the difference.

Pricing a home isn’t about guessing or choosing a number you hope for.

It’s about knowing the local trends, buyer behavior, competition, and what homes are actually selling for right now.

The right strategy helps you attract serious buyers, create interest early, and position your home to sell successfully.

That is where I come in!

📩 [email protected]

This episode is special.I sat down with Emma Rosse, founder of Allover Apparel, and walked away genuinely inspired. Emma...
05/22/2026

This episode is special.

I sat down with Emma Rosse, founder of Allover Apparel, and walked away genuinely inspired.

Emma built a business that doesn't just exist in Salida, it reflects it.

From designing overalls made to go from trailhead to taphouse, to fostering real community connection through every stitch and collaboration, she's proof that the best brands are built from the inside out.

We talk about what it really takes to grow a business in a small mountain town, how she's stayed true to her values while scaling, and her experience with the Accent Accelerator Program through Central Mountain Entrepreneurs, a turning point that helped Allover Apparel become the brand it is today.

If you love stories about entrepreneurship, community, and the lifestyle that makes places like Salida so magnetic, this one's for you.

🎙️ Season 3 Episode 8 of the Living In Salida CO podcast is NOW LIVE!
https://redcircle.com/shows/84300d4d-6637-43bb-9d00-392e17893e01

Address

112 F Street
Salida, CO
81201

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm
Saturday 9am - 5pm
Sunday 10am - 4pm

Telephone

+15126357338

Website

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