Heather Heaton - Realtor

Heather Heaton - Realtor Passionate about helping people love the space they're in and improve their financial futures!

I am passionate about helping clients and agents build the lives they dream of! Helping buyers and sellers love the homes they surround themselves in, and building more financial freedom for the future. And helping agents growth their wealth of knowledge and their businesses to be successful in their careers. One of my super powers is making the impossible possible, and I love using it to benefit as many people as I can!

This cute couple became HOMEOWNERS yesterday!! 🎉 I’ve known Madison Cameron for 12 years - all the way back in our Red L...
10/18/2024

This cute couple became HOMEOWNERS yesterday!! 🎉 I’ve known Madison Cameron for 12 years - all the way back in our Red Lobster days, and not only am I thrilled we’ve stayed friends this long, but I couldn’t be more honored to help her and Nick take this HUGE next step in their lives together.

To quote Maddy, “It was weirdly easy to buy a house!” Which means I did my job very well đŸ„°Especially with it being a new construction project that spanned a few months.

Wishing them all the best in their new, beautiful home! 😍

Now that the holidays are over people are MAKING MOVES! We have almost 1200 new listings in the past week, and a huge in...
01/15/2024

Now that the holidays are over people are MAKING MOVES! We have almost 1200 new listings in the past week, and a huge increase in price reductions on existing listings too. Seems everyone is stoked on their goals for 2024 and is ready to hit the ground running! đŸƒâ€â™€ïž

Let me know if you have any questions or if you’d like help assessing your 2024 goals! If you’re thinking of making a move this year, now is the time to start those conversations.

What would you do with an extra $112,000 in wealth? How would that change your life moving forward? If you’re waiting fo...
01/12/2024

What would you do with an extra $112,000 in wealth? How would that change your life moving forward?

If you’re waiting for the CRASH in home prices, you missed the small dip in prices we had last year, and all signs are pointing to continued appreciation, but at a what’s considered a more normal rate. But these small percentages create a compounding effect that’s SIZABLE!

If you bought a home today, these are the projected gains you’ll experience over the next 5 years:

Utah’s Median Home Price: $482,500
5 Year Gain in Equity: $87,000 💰💰💰

Utah’s Average Home Price: $620,000
5 Year Gain in Equity: $112,000 💰💰💰

I hate how “salesy” this line sounds, but it holds massive amounts of truth - Don’t wait to buy real estate, buy real estate and wait!

Story Time! I want to share this BIG WIN with you all! This is Rebecca đŸ„° One of my besties. She bought her very first co...
10/17/2023

Story Time! I want to share this BIG WIN with you all!

This is Rebecca đŸ„° One of my besties. She bought her very first condo in May of 2020 - the world was full of uncertainty, plenty of people were predicting the worst for our economy, but she recognized that one thing that would bring her peace was having stability with where she lived and owning a place that was HERS.

So we did it! She bought a condo. It wasn’t her forever home, but it was a solid first home that worked for her and brought her joy.

And today she sold it and MORE THAN DOUBLED HER INVESTMENT!

Purchased for: $239,000
Investment Amount: $52,500

Just 3.5 years later


Sold for: $340,000
Walked Away With: $125,000+ 💰💰💰

Keep in mind that along with all that MONEY IN THE BANK, she also had a wonderful place to live for 3.5 years!

She could have rented it out for more than her mortgage payment and kept it as an investment property, but she realized that the landlord life was not for her.

AND we wanted to avoid paying capital gains taxes on her profits!

So, I’ve said it a million times before and I’ll say it again -

1. Buy whatever you can AS SOON AS YOU CAN! You don’t need to start with your dream home, and the benefits of home ownership are far reaching!

đŸ„° Provides emotional stability & joy
🔒 Locks in your monthly living expenses
💰 You gain massive amounts in equity over time

2. Everyone’s situation is different! Plenty of people may have told Rebecca that 2020 at the height of Covid was a terrible time to buy. And plenty of those same people would probably tell her now was a terrible time to sell. But she and I talked through all the numbers and evaluated her options, and she decided to do what was best for HER. And overall, it turned out incredibly well, and she’s calling it a WIN!

Congratulations to Rebecca! Super proud of her for making big choices to help boost her happiness and further her life goals! ❀

GUYS!! The number of properties sold in the last week is ONLY down by 8.87% compared to this week last year!I know this ...
10/17/2023

GUYS!! The number of properties sold in the last week is ONLY down by 8.87% compared to this week last year!

I know this sounds like a weird number to fixate on, but for months we have been down like 30-40%. So it’s a BIG DEAL to have the number of sold properties up so high in comparison to last year.

Overall, across Utah in the last 30 days prices are UP 8.11% year over year, and they’re only taking a week longer to sell. So you could say that the housing market feels pretty darn stable right now.

That being said, there are a TON of price reductions happening, so if you subscribe to GIRL MATH where anything on sale is money earned then we need to talk! 😂

Happy Autumn everyone! We keep gradually closing the gap between 2022 and 2023 stats. We’re ALMOST at the same level of ...
10/11/2023

Happy Autumn everyone! We keep gradually closing the gap between 2022 and 2023 stats. We’re ALMOST at the same level of inventory as last year, and prices are only down 3-4%.

That being said, now is NOT the best time for EVERYONE to sell - it takes a little more patience right now, and more often than not sellers are having to do more to get their home ready and may have to help buyers with closing costs (aka buying down their interest rate).

That doesn’t mean it’s not the best time for YOU though! Especially if you’re looking to purchase a new home along the the sale of your old one, there are a lot of factors at play. So if you’ve been considering making a move, I’m here to take an expert look at your situation to show you your options and let you know what to expect in today’s market.

And for buyers - there are DEALS TO BE HAD out there! So let’s talk strategy!

Heather Heaton: 612-356-4384

It’s Market Update Monday! I hope you’re all having a fabulous morning ☀ So here’s your new stats for today, plus some ...
09/25/2023

It’s Market Update Monday! I hope you’re all having a fabulous morning ☀

So here’s your new stats for today, plus some bonus info:

- Inventory is up yet again! In fact, we’re up over 45% from 6 months ago, so people seem to have largely adjusted to this new normal of interest rates.

- There have been 1239 price reductions in the last week! BUT, despite the price reductions, homes are still selling for 95% of their original list price, which is pretty normal.

- Most people consider May/June 2022 to have been the peak of the market. While inventory and sales are down significantly since then, average sales prices have crept up higher than they were at the peak.

đŸ’” May 2022: $643k
đŸ’” June 2022: $628k
đŸ’” Sept 2023: $647k

- For every 1% decrease in interest rates, they estimate 5 million more buyers enter the housing market. So if you’re waiting for rates to decrease, keep in mind what a flood of buyers will do to home prices.

As always, if you have any questions please feel free to reach out: (612) 356-4384

We decided to shake things up with the stats today - thanks to all of you that have reached out with questions and curio...
09/19/2023

We decided to shake things up with the stats today - thanks to all of you that have reached out with questions and curiosities so we can make sure we’re showing you what’s important to you!

In the last week 1423 new homes have been listed for sale, and inventory is just barely below where it was last year, which is a good sign that people have recovered from the interest rate shock and are back to making moves.

We’ve added info on average prices per county and how long they take to sell. You can see that Salt Lake County sells faster than anywhere else, which isn’t surprising.

When it comes to pricing, we did see a dip after the interest rate hike, but looking at that data now we have already recovered and are surpassing sales prices from 2022. So if you’re waiting for prices or rates to lower, you may want to re-evaluate that strategy and make a move now while sellers are being generous with concessions.

Market Update! Inventory continues to trend upward, which is good news all around. Today though, let’s dive into one of ...
09/11/2023

Market Update! Inventory continues to trend upward, which is good news all around. Today though, let’s dive into one of these market stats in particular:

Backup Properties - what does that mean?

When a house is put under contract with a buyer, sellers have the option to continue to market the property to try to procure what’s called a backup offer: a secondary buyer that’s already lined up in the event that the first buyer backs out for any reason.

The number of backup properties has been trending downward, and sellers are instead opting not to continue to market their home for backup offers, which may suggest that they’re more confident in their primary buyer performing than they have been recently.

New Market Update! Inventory is a little higher than it has been ✹so that’s a win! And solds are a bit higher too! ...
08/21/2023

New Market Update! Inventory is a little higher than it has been ✹so that’s a win! And solds are a bit higher too!

Here’s your weekly market update! We just wrapped up the Parade of Homes, so hopefully you got to go see some amazing ho...
08/14/2023

Here’s your weekly market update! We just wrapped up the Parade of Homes, so hopefully you got to go see some amazing homes and window shop, or at least got to live vicariously through my social media posts.

As for the market - nothing terribly new to report this week. Still fewer sales happening than last year, but that’s because fewer homes are being listed. And overall things have leveled out to a fairly normal space.

Our lender friends have let us know that interest rates crept up some more, and they’re anticipating they’ll keep rising for a while, so with rising home values as well - if you’ve been sitting on the fence about upgrading to a new home, it may be better to make a move on that sooner rather than later.

Let us know if you have any questions or want to explore your options!

👀 A book club designed for Realtors! Come read new books to help you grow your business, have awesome discussions with o...
08/08/2023

👀 A book club designed for Realtors! Come read new books to help you grow your business, have awesome discussions with other growth centered humans in the industry, and network with other amazing agents all at the same time!

This month’s book is: Creating Super Fans by Brittany Hodak, and we’ll be meeting the second Wednesday of each month, starting Sept 13th 6-7 pm - so mark your calendars 📆 BONUS - this book is currently 40% off on Amazon, so it’s only $17.47 after sale tax. I’ll drop the link in the comments, and there’s an audiobook available as well.

Special THANKS to everyone who participated in the survey to determine what day, time, and location works best for the most people!

Anyone is welcome, regardless of brokerage affiliation! And many of our book choices will apply to small business owners across industries, so if you’re not a Realtor but want to join the conversion, feel free 😁

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Salt Lake City, UT

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+16123564384

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