09/23/2026
US New-Home Buyers Want More Space
After 25 years helping clients find the right fit in San Antonio and beyond, I see the shift toward spacious living in new-construction homes firsthand. For 35% of recent buyers, more square footage was the top draw—often edging out even financial readiness, affordability, or the move from renting. What’s interesting? Functionality is leading the way: 51% of new buyers put a private backyard at the top of their wish list, followed by home security (47%) and flexible spaces (36%). Kitchens are all about natural light, good storage, and solid cabinetry—practical, not just pretty.
Financial confidence still shapes every conversation. Half of buyers are concerned about insurance, property taxes, and closing costs, and a remarkable 74% of first-timers worry about qualifying for a mortgage. That’s where having someone who understands both lending and local market nuances can make all the difference.
Trust in the builder is huge: 57% care most about material quality, 54% weigh builder experience, and only 30% are swayed by incentives. Objective reviews matter more than social media buzz. And customization is more important than ever—70% of buyers want a say in structural and aesthetic choices, 74% prioritize a home office, and nearly half (49%) are even looking for a second workspace.
Digital tools are changing how buyers shop: 51% used AI during their search and 62% used it regularly, with video tours now the go-to before a visit. It’s a new era for home searches, and I’m here to help you navigate every step—combining local know-how with a practical, financial perspective.