Tracey Luna - Keller Williams Heritage

07/11/2026

Nearly 40% of potential sellers say they're planning to offer concessions this year – up from 30% in 2025.

That increase means you could see more flexibility on things like sellers covering your closing costs, adjusting the price, or making repairs.

But what’s worth asking for and what’s a long shot will vary depending on where you’re looking. That’s where I can help.

DM me and let's talk about what concessions make sense in our market. Because, for buyers, the right ask could save you thousands.

07/10/2026

Selling your house today isn’t about luck. It’s about strategy.

The simple truth is homes with a good plan get offers. It’s the homes without one that just sit... and sit.

That's why you need an agent who knows how to nail every aspect of your sale.

Don’t leave your move to chance. DM me so you know what’s working for sellers in our area.

07/10/2026

Pricing your house high just to “see what happens” can cost you. Buyers today are quick to ignore overpriced homes. And the longer a house sits without any offers, the less it usually sells for. Want to know the right list price for your house to avoid this headache? Let’s chat.

07/10/2026

If you’re seeing headlines about how a record number of sellers are taking their homes off the market, don’t panic. It’s not a warning of an impending crash. It’s a market adjusting.

You may be hearing that a near-record number of homeowners are pulling their houses off the market.

07/09/2026

If your house didn’t sell the first time, you’re not stuck. You just need a different strategy, and maybe a different partner.

When you're ready for a fresh set of eyes on what happened and what to change first, let’s connect.

When your house doesn’t sell, it’s not just disappointing. It messes with your timing. Your plans. Your confidence.

07/09/2026

If your listing feels stuck, it’s not a sign you shouldn’t sell. It’s the market giving you feedback. And feedback is powerful when you use it.

Start with a real conversation with a real agent about what’s working and what’s not. Your agent will be able to tell you which small adjustments could totally change the momentum. Because in this market, the sellers who adapt are the ones who move.

Online searches for “can’t sell house” just hit an all-time high according to Google Trends.

07/08/2026

Selling your house isn’t about luck. It’s about strategy. Don’t leave your move chance. Let’s talk so you have a plan that works.

07/07/2026

Thinking about selling your house soon? Don't skip staging.

With more houses on the market now, anything you can do to help yours stand out counts. And while staging costs vary, whatever you spend could pay you back big time.

For example, if you invest the typical $4k for mid-level staging on a $400k home, that can turn into roughly $18k in added value when you sell.

That gives you the potential to net about $14k more at closing – about a 350% return on your investment.

But staging doesn’t have to mean hiring a full crew. There’s an option for almost every budget, from professional staging to virtual staging to simple DIY updates.

DM me if you're getting ready to sell and let's talk about what level of staging makes sense for your house and your budget.

07/06/2026

You may be hearing more homeowners are pulling their houses off the market. Maybe you're even worried that means we’re headed for a crash...

Here's what you should know.

There are 4 main reasons more sellers are de-listing right now – and none of them are “the market is about to crash.”

This trend is really about sellers adjusting to a market that needs the right price and the right prep.

And when a homeowner misses the mark on price or prep, sometimes taking a house off the market is a good way to take a beat and reset their strategy.

It’s not a warning sign of broader trouble to come.

If you have questions about something you’re hearing online or what something means for the market as a whole, reach out.