12/20/2021
Airbnb trends that will be popular in 2022👍:
Cottagecore-This trendy hashtag is fairly new to Tiktok, using materials like vintage patterned wallpaper, floral upholstery, and wood. Featured in descriptions of over 110K listings on Airbnb.
Season-Videos with table landscapes and fall décor were popular this Thanksgiving. On Airbnb, there are 90,000+ listings that use seasonal descriptions like Thanksgiving and Christmas.
Eclectic Nostalgia-According to Tiktok, some content creators use the nostalgic vibe of the 70's and 80's to spice up their listings. On Airbnb, words like disco, eclectic, nostalgic, seventies and psychedelic appear in more than 50,000 listings.
Botanical-The plant fan community on TikTok and the hashtag has amassed a total of 1.6 billion views. On Airbnb, 45,000+ listings use botanical words like "monstera, potted plants, and lush."
Maximalism-The creators of TikTok have defined their homes by collecting unique artifacts and second-hand items reflecting their personality. On Airbnb, 35,000+ listings include maximalism words ("velvet," "mixed patterns," "animal prints," and more) in their descriptions.
Gothic-According to TikTok, this style is becoming especially relevant within self-identified communities such as ‘witchtok’. There are nearly 19,000 listings on Airbnb that use key Gothic terminology in their descriptions.
Grandmillenial-According to TikTok, the hashtag had never been used on their platform before 2020. Central elements of this style include second-hand objects, patterns and embroidery. On Airbnb, there are 14,000+ listings that include the word grandmillennial.
Sustainable-According to TikTok, videos using the hashtag have garnered 1.6 billion views. Meanwhile, on Airbnb, homes that mention sustainable characteristics, such as energy efficiency, energy savings and biomass, are growing at a rate of more than 15% more than other listings on Airbnb.
