01/05/2026
The buyer who will pay the most for your building depends on one thing: whether your business is still in it.
If your business is healthy and still operating:
A sale-leaseback might make sense.
You sell the building, lease it back, and continue running your business from the same location.
In many cases, this can attract investors who are looking for income. They typically care about lease term, rent level, tenant strength, and risk profile.
This structure can help achieve a strong price — but actual value depends on the rent, market conditions, and your company’s financial profile.
If your business is struggling or closing:
You’re likely selling the building vacant or mostly vacant.
Now the buyer pool often shifts toward owner-users — business owners who want to occupy the space themselves.
They might be current tenants elsewhere looking to own, or expanding businesses that prefer to purchase rather than lease.
They usually focus on functionality: layout, loading, power, zoning, and ability to grow.
Two buyer types. Two different strategies.
Owner-users care about fit and operations.
Investors care about income and stability.
The mistake is positioning the property without understanding which buyer is most realistic in your situation and market.
If you’re thinking about selling your building, start by understanding who your likely buyer really is — and build your strategy from there.