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09/18/2026

Moms, I regret to inform you that keeping up with the trends has officially become a safety hazard.

I bought the wide-leg workout pants.
I felt cute.
I felt current.
I felt like maybe I had successfully avoided becoming the mom who realizes three years too late that everyone stopped wearing skinny jeans.

Then I decided to sprint.

Because apparently sprinting is incredible for you, and in my ongoing attempt to stay healthy, build muscle, run a business, raise kids AND remain somewhat fashionable, I thought, “Sure. Let’s add sprinting.”

So there I am, fully committed, picking up speed...

And my cute little wide-leg workout pants caught my other leg.

Not a stumble.
Not a graceful little recovery where you look around and hope no one noticed.

I went ALL. THE. WAY. DOWN.

Hands. Knees. Pride.

The kind of fall where you’re on the ground for a second processing how a perfectly normal adult woman just got taken out by her own pants.

I walked away with scabs, bruises and a newfound appreciation for leggings with a tight ankle.

The funniest part is that I actually used to sprint.
I LIKE sprinting.
My body was prepared for this.

My outfit was not.

So yes, apparently I am now at the age where trying to stay cute and trying to stay healthy have joined forces to physically injure me.

To every other mom currently attempting to keep up with what the kids are wearing: proceed with caution.

And if you see me sprinting (or falling) in wide-leg pants again, no you didn't.

K, thanks.

09/17/2026

This might be controversial, but if you can’t pronounce the names of the roads AND your agent isn’t in the 619 or 858… there’s a decent chance you’re working with someone who isn’t from here. 😂

No hate. No disrespect. It’s just different.

You know San Diego differently when you grew up here.

You know the back streets that can get you 20 miles without touching a freeway during rush hour. You know which lane you need to be in BEFORE the merge becomes a disaster. You know that “15 minutes away” at 11 AM and “15 minutes away” at 4:30 PM are two completely different lifestyles.

And in real estate, those little things become big things.

➡️ A red flag agent searches by ZIP code. A green flag agent understands how crossing one freeway, school boundary, or even a few blocks can completely change the value equation.

➡️ A red flag agent tells you a house is “close to work.” A green flag agent asks what time you actually commute because Mission Valley to Santee at 10 AM is not the same drive at 5 PM.

➡️ A red flag agent sees two similar houses and compares beds, baths, square footage, and price. A green flag agent knows why buyers consistently pay differently for two neighborhoods that look nearly identical on paper.

➡️ A red flag agent waits for listings to hit the MLS. A green flag agent has relationships, local knowledge, and enough context to know where else to look when the obvious options aren’t working.

➡️ A red flag agent learns the area while representing you. A green flag agent has spent years watching neighborhoods change, streets develop, businesses open, traffic patterns shift, and buyer preferences evolve.

Can someone from outside San Diego become an incredible San Diego agent? Absolutely.

But local knowledge isn’t memorizing a neighborhood guide before a showing.

It’s knowing the stuff you only learn after living here long enough to have VERY strong opinions about which freeway you’re willing to take at 4:47 PM. 😂

And if you’re buying a home here, those are exactly the details I want working in your favor.

🏡 A Julian Chalet Escape at $439,000Tucked among mature trees just minutes from historic downtown Julian, Chapin Chalet ...
09/17/2026

🏡 A Julian Chalet Escape at $439,000

Tucked among mature trees just minutes from historic downtown Julian, Chapin Chalet offers the peaceful mountain retreat you’ve been looking for.

This charming 1 bedroom, 1 bathroom Alpine style cabin sits on two combined parcels totaling over 1/3 acre, with peek a boo Volcan Mountain views, a fully fenced yard, and plenty of outdoor space to enjoy.

Inside, classic cabin character shines with floor to ceiling tongue and groove pine, a wood burning stove, Brazilian cherry floors, and a bright loft style bedroom. Outside, the wraparound deck, private upper deck, multiple storage sheds, and brand new Tuff Shed create plenty of room to relax, entertain, work, or enjoy your hobbies.

Previously used as a successful short term rental, Chapin Chalet offers flexibility as a primary home, weekend getaway, second home, or vacation rental opportunity.

📍 964 Chapin Dr, Julian, CA 92036
🛏 1 BD | 🛁 1 BA | 📐 696 SF
💰 $439,000

🏡 Open House
Saturday, September 19
12:00 PM to 2:00 PM

Come experience the charm of Julian and see what makes this little mountain retreat special.

09/16/2026

If your opinion of Santee was formed 10+ years ago, you need to hear this one...

I hear the same things over and over again.

“It’s too hot.”
“The houses are all old.”
“There’s nothing new there.”
“It’s not for everyone.”

Some of those opinions came from what Santee used to feel like. Some came from people repeating what they heard from someone else.

And some are based on real experiences that I’m not interested in dismissing.

But as someone who actually lives here, raises my family here and works with buyers all over San Diego County, I think there’s a big difference between Santee’s reputation and the Santee people experience when they actually spend time here.

Yes, it gets hot.
So do plenty of inland communities.

Yes, a lot of the housing stock is older.
But that also means there are established neighborhoods, remodeled homes, additions, newer pockets and a much wider mix than people assume.

And most importantly, I don’t think any community should be written off as a place where only one type of person belongs.

That part matters to me.

I would much rather someone come here, drive the neighborhoods, visit the businesses, see the parks, go to the schools, look at the homes and decide for themselves than eliminate an entire area because of a reputation they inherited from someone else.

Santee is not going to be the right fit for every buyer. Neither is North Park. Neither is Poway. Neither is coastal San Diego.

But worthy of a re-visit if you're looking for great schools and a place where a single family home is still one of the most affordable in the county.

For those of you that have lived here 10+ years, what's the most overlooked neighborhood in San Diego?

09/10/2026

The best opportunities in this market are rarely the ones that fall into your lap.

Buyers are more selective. Sellers have less room for mistakes. And the obvious deal everyone can see usually comes with everyone competing for it.

So our job is to look where everyone else isn’t.

➡️ FOR OUR BUYERS:

We’re not limiting the search to Zillow and the MLS.

We maintain a database of off-market properties that aren’t publicly listed, then actively create inventory around what a specific buyer needs.

That can mean identifying the exact neighborhood or property profile you want, building a targeted farm around it, contacting homeowners directly, mailing letters, and searching our existing network for someone who may consider selling before they ever list.

Why does that matter?

Because an off-market seller may care about something besides squeezing out the absolute highest public-market price. Maybe they need flexibility on timing. Maybe they don’t want showings. Maybe certainty matters more.

That creates room to customize terms and negotiate around what BOTH sides actually value.

➡️ FOR OUR SELLERS:

We’re looking for leverage before the home ever hits the market.

Through our Elevate & List program, we identify which improvements could actually change the home’s perceived value and which ones are unlikely to produce enough return to justify the cost.

Not “renovate everything.”

Spend where buyers are currently assigning value. Skip what they aren’t. Position the property so we aren’t relying on someone to overlook obvious objections once it hits the market.

That matters when buyers have enough choices to be picky.

This market isn’t impossible. It just rewards a much more active strategy.

The wins are still there. But finding them means using every resource available, creating opportunities instead of waiting for them, and understanding exactly where the leverage is on BOTH sides of the transaction.

If you’re buying or selling in San Diego and want to know where I’d start looking for your leverage, send me a DM.

🏆 August Top Producer: Adam 🏆Another month, another well deserved recognition for Adam. His continued results reflect th...
09/10/2026

🏆 August Top Producer: Adam 🏆

Another month, another well deserved recognition for Adam. His continued results reflect the trust he has built with his clients and the care he brings to every opportunity.

Congratulations, Adam, on being our August Top Producer! Your continued drive and commitment continue to make an impact, and we’re proud to celebrate this achievement with you. 👏🏡

And a special shoutout to Shelly for another successful closing! Every transaction represents a client who trusted you to guide them through an important milestone, and we’re excited to celebrate this win with you. 🎉

We also want to recognize Farah for her latest client review. Feedback like this is a wonderful reminder of the difference thoughtful service, communication, and experience can make throughout the real estate journey. ⭐

Congratulations to all three of you on these well deserved accomplishments! Here’s to celebrating the wins, big and small, that make our team special. 🥂

09/09/2026

The truth about 'up and coming' neighborhoods in San Diego...

Everyone has an idea of what Santee is. I think the more interesting question is what Santee is becoming.

Because when I’m looking for areas with potential upside, I’m not waiting until everyone agrees a neighborhood is “up and coming.”

I’m watching for the signals that tend to show up first:

➡️ Recognizable businesses entering the market
➡️ Public investment in community amenities
➡️ Older commercial sites being repositioned
➡️ New housing and hospitality proposals
➡️ Long term plans making an area more useful to residents

Santee has a surprising amount happening.

1️⃣ 85°C Bakery Café opened on Town Center Parkway in 2026. When recognizable brands enter a new market, I pay attention because location decisions are influenced by demand, demographics and traffic.

2️⃣ The Stand opened on Mission Gorge Road in 2025, another regional brand adding to the options beyond Santee’s fast food heavy reputation.

3️⃣ Karl Strauss has been tied to the former Mimi’s Café location on Mission Gorge Road. An opening date has not been confirmed, so this is one I’m watching rather than calling a done deal.

4️⃣ The new Santee Community Center is already under construction next to the YMCA, with a planned November 2027 opening and new event, multipurpose and outdoor gathering spaces.

5️⃣ Carlton Oaks could look completely different. The proposed redevelopment includes an updated golf course, clubhouse, restaurant, event space, hotel and cottages, plus new housing. This is still proposed, not guaranteed.

6️⃣ The Town Center plan is bigger than one opening. Santee’s long term vision includes more housing, dining, amenities, river and trail connectivity, and an Arts & Entertainment neighborhood.

None of these individually guarantees appreciation.

But when private businesses, developers AND the city are investing in the same area, I pay attention.

By the time everyone calls a neighborhood “up and coming,” you may have already missed the part I find most interesting.

09/09/2026

They are my favorite place 🤍

09/03/2026

What you really need to know AFTER closing ⤴️ That no one ever warns you about!

09/01/2026

I don’t know if social media is getting faker, or if I’m just noticing it more now.

But lately, I’ll scroll past people I know in real life, people I’ve actually talked to about what they’re carrying and you would never know they were struggling from their feed.

And I don’t want to contribute to that.

I’m raising young women.
I’m leading a team.
I’m building a brokerage.

And whether I like it or not, how I show up teaches people something about what success is supposed to look like.

So here’s the part I think we need to say more often:

This is really fu***ng hard.
Not because things are going badly.
They’re not.

My team is doing incredibly well, and I’m so proud of what we’re building. I just took a bucket-list trip with my kids and family before school started. There is so much I’m genuinely grateful for.

And it is still hard.

There is not a day that I’m not working through emails, texts, transactions, team questions, cash flow, hiring, logistics, systems, workflows, client needs, and whatever unexpected problem decided today was its day.

Some days I feel incredibly capable.
Some days I question every decision.
Some days I hold everything together beautifully.
Some days I absolutely lose my s**t.

That is what building a business has looked like for me in 2026.

It is expensive.
It is consuming.
It requires a level of responsibility I didn’t fully understand until I was in it.

And there have absolutely been moments where I’ve thought, “What the actual f am I doing?”

But then something clicks.

A system finally works.
Someone on the team has a huge win.
We solve a problem differently than we could have a year ago.

I look around and realize that something that literally did not exist a year and a half ago is becoming real.

When you start from nothing, you learn to celebrate the smallest signs of progress.

You lean in when it feels good.
You learn when it feels terrible.
And you keep building.

I promised myself that if I was going to show up more here, I wasn’t going to pretend the messy parts disappeared just because the business grew.

It is far from perfect.
Far from easy.
And very, very far from done.

We’re still at the beginning.

Address

2515 Camino Del Rio South
San Diego, CA
92108

Opening Hours

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Tuesday 8am - 7pm
Wednesday 8am - 7pm
Thursday 8am - 7pm
Friday 8am - 7pm
Saturday 8am - 7pm
Sunday 8am - 7pm

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+16192776927

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