09/18/2026
Twenty-six new listings came to La Jolla this week. The usual number is eleven.
More inventory means more competition, and the market is already showing what happens to sellers who misread it: 177 homes across coastal San Diego have sat unsold for more than 90 days.
The homes that move are priced right on day one. The ones that linger were priced for the seller's hope, not the market's read.
If you're weighing a sale this fall, the list price is the decision that matters most. I'll tell you what the data actually supports.
Call or message to talk through your home's number.