06/06/2024
🤦There's nothing more frustrating than having a friend, family member, or neighbor forget you're in real estate or lending! It's not their job to remember what you do for a living, it's your job to remind them.
👉The vast majority or closings don't come from lead generation, they come from relationships. People work with people they know, like, and trust, but only when they are "remembered".
Plus in light of the NAR settlement and slow down in the market, the most important group of people to stay in front of is your database and sphere of influence because regardless what happens, people will work with the one they know and trust.
❓They will question the ones they don't.❓
The business is right in front of you. 10-15% of your social media friends, neighbors, relatives, etc. are moving this year. At the same time 100% of them know someone they can refer you to, but are you referable?
Building a strong personal brand EVERYONE 👀knows requires one thing; a consistent stream of communication.
This is where Referral Sweet comes in.
With our system, you take a multi-channel approach to "marketing" your database over 70x's a year through social media, video email, and direct mail without necessarily having to talk about real estate.
This keep your brand top of mind so that when the term "real estate" is mentioned, your name enters the conversation. I just recorded a 13 minute video that walks you through how it all works if you like to watch it.
This makes you more referable and less forgetful. In just a few hours a month, your personal brand can become the one name they think of when the term "real estate" or lending" comes up!
Your personal brand is recession proof. Watch the video I just recorded link below