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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm Saturday 11am - 5pm Sunday 11am - 5pm

SF Realtor Paulo

San Francisco real estate agent with Level Up Group at Compass, based in Central Richmond. Certified Real Estate Planner. Help First, always.

I work with first-time buyers, investors, and families thinking long term about what real estate can do for them.

04/02/2026

The San Francisco real estate market came into 2026 with real momentum.

Houses are still the most competitive part of the market.
Fast sales, strong demand, and consistent bidding.

Condos are quieter, but stronger than they’ve been in a while.
Less noise, more stability.

Multi-unit is split.
Duplexes are getting pushed. Larger buildings are moving slower.

Cash is also showing up more, especially above $3M.
That changes how deals get won.

Here is how I would read it:

This is not one market.
It is multiple markets moving at different speeds.

Property type and price point matter more than the headline.

Here is what this might mean for you:

If you’re buying, strategy matters more than speed.
If you’re selling, positioning matters more than timing.
If you’re investing, selectivity matters more than ever.

If you want help thinking through your next move,
send me a DM or text me directly.

I’ll walk you through your options and what actually makes sense for you.

Paulo Serna | Dre #02150409
Level Up Group | Compass | San Francisco

CompassSF

03/08/2026

Today and every day, we celebrate women’s strength and resilience.

For the women who hold families together, lead communities, support friends, break barriers, and keep going through it all, thank you. Your strength shows up in big ways and quiet ways, and both matter deeply.

Grateful for the women in my life who inspire, challenge, and support me every day. Your presence makes the world stronger.

02/18/2026

Wishing you and your family health, prosperity, and forward momentum in the Year of the Horse.

The horse represents strength, discipline, and steady progress. The kind that compounds over time. The kind that builds something real.

May this year bring clear decisions, strong foundations, and homes that support the life you are building five, ten, twenty years from now.

Grateful for the trust you place in me to help you make those moves when the timing is right.

新年快乐 🧧

02/13/2026

Built in 2019 just blocks from the Pacific, this custom modern farmhouse in Vallemar blends clean design, coastal calm, and everyday livability.

A welcoming front porch sets a warm, private tone. Inside, the main level is filled with natural light, with west-facing triple-panel sliders that create an easy indoor-outdoor flow—ideal for hosting or unwinding at the end of the day.

With over 3,000 sq ft, 4 bedrooms, and 3 baths, the layout offers flexibility for real life. The lower level includes a family room with gas fireplace and a private guest suite. Upstairs, the primary suite feels like a true retreat, joined by two additional bedrooms, a split bath, recreation lounge, built-in office, and dedicated laundry.

Thoughtful finishes—engineered hardwood floors, artisan stone and tile—anchor a chef’s kitchen with Bertazzoni range, Bosch dishwasher, LG fridge, generous pantry, and mudroom. Fully enclosed grounds feature new flagstone, lawn, mature landscaping, and a detached garage with bonus entertaining space. Owned solar with backup battery adds efficiency and peace of mind.

About 20 minutes to SF and close to Rockaway Beach, trails, Soul Grind, Linda Mar, and the farmers market—this is Pacifica living, refined and relaxed.

—
Paulo Serna
Level Up Group | Compass
Residential Real Estate Advisor

01/27/2026

Hmm 🤨

10/20/2025

Seeing chatter online that’s making you wonder if home prices are about to fall? Here’s some information that’ll put your mind at ease.

Over 100 housing experts agree prices are projected to rise nationally for at least the next five years. And even the most pessimistic of those forecasters are not calling for a crash, or even a decline.

Now, the pace of that price growth will vary by market. Some areas will climb more than others. Some may see small, short-term declines. But the big picture is: expect slow, continued growth.

And that’s not a crash. That’s a market getting closer to what’s normal.

Want to see what’s happening with prices where you live? DM me.

10/18/2025

How low will mortgage rates go? Here's what the experts are saying in their latest forecasts.

While no one is calling for a big drop, experts think there will be slow improvement over the next year.

But it won’t be a straight line down. You’ll want to brace for some bumps along the road as new economic data comes out.

And here's what you need to remember. We don't have to see a big drop for you to feel the difference. Any downward movement should help your bottom line.

If you want to see a rough ballpark of what your future monthly payment could look like as rates ease, DM me.

10/16/2025

1 in 5 Sellers Are Cutting Prices Right Now

1 in 5 sellers are cutting prices right now. That means you’ve got room to maybe score a better deal. Want to know which negotiation strategies are working for buyers in our area? Let’s chat.

10/15/2025

Have you heard? 1 in 5 sellers are dropping their asking price right now.

And that opens the door for buyers like you to negotiate for a better price.

You’ve got more leverage than you’ve had in years.

Want to know which negotiation tactics are actually working for buyers here in our local market? DM me and I’ll give you the details.

10/13/2025

Here’s why the right answer is so important for you to know.

A lot people overestimate how much they really need to save for a down payment.

The most common answers? 10 or 20%.

The truth: you may be able to put down as little as 3%.

According to FirstHomeIQ, only 8 out of 100 people actually get this right.

Don’t let misinformation hold you back.

What did you guess? Drop a comment below. And if you want more information, talk to a trusted lender.

10/11/2025

Overpricing doesn’t just cost you offers. It can cost you the move you need to make.

Over half of agents today say they’re seeing more sellers pull their listings off the market than normal.

And the #1 reason for that? The sellers aren’t getting offers they think are fair.

A lot of the time, those sellers expect to get the sky-high price their neighbors got a few years ago. But that’s not how the market is today.

That means they never get to relocate for a job, have more space for their growing family, or move closer to their aging relatives. All because of their asking price.

Don’t let outdated expectations stall your plans too.

Want to know what I think your house could sell for? DM me.

Address

3512 16th Street
San Francisco, CA
94109

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm
Saturday	11am - 5pm
Sunday	11am - 5pm

Telephone

+14158623681

Website

http://pauloserna.com/

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