JCF Homes

Residential Real Estate Professional - San Francisco and South/Central Marin County.

What's going on in the world of real estate - with a focus on San Francisco and Marin County.

01/24/2026

🎉 San Francisco New Year Update 🎉

In San Francisco, the Al startup boom has supercharged the real estate market since last fall, initiating the first positive shift in the psychology of buyers and sellers since the tariff and economic uncertainties stalled activity earlier in spring of last year. Furthermore, during mid-to-late summer of 2025, stock markets rebounded to hit new highs, interest rates began its sustained decline, and then by December, the median price increased considerably for many neighborhoods throughout the City. In fact, our buyer activity has already picked up this year, an indicator for rising demand heading into spring.

After years of social, economic and demographic challenges, the City has risen to one of the strongest markets in the Bay Area. Stupendous amounts of new wealth are being created, and market conditions may well exceed those last seen in the IPO boom of 2019. The luxury home market is particularly competitive, and in the expensive districts - which includes Pacific & Presidio Heights, Cow Hollow and Marina - median house and condo prices already hit new peaks in 2025. The condo market, though not as heated as the house market, has begun a substantial recovery fueled by high-tech workers flocking to the city. If no unexpected economic shocks emerge, we expect a strong and active spring selling season.

We welcome the opportunity to demonstrate our signature bespoke level of service to you. DM me anytime to talk real estate in 2026. 💥

01/17/2026

Sausalito Serenity 🪷

Still waters run deep. This beautifully rebuilt designer home offers unparalleled, quiet views of tranquil water that stretch for miles, yet within minutes away is the world famous town of Sausalito, CA and its vibrant energy. Set in the coveted Banana Belt, the home enjoys the warm “Sausi” sunshine from the multiple decks that surround the main residence. Our Buyers search began in Tiburon, but the access to the cafés, shops, and restaurants in Sausalito instantly resonated truly resonated with their vision of the California lifestyle. We are delighted to have secured an incredible opportunity for our clients in one of Marin’s most iconic settings.

We welcome the opportunity to demonstrate our signature bespoke level of service to you. ☀️

12/09/2025

San Francisco, this one’s for you!

Before the holiday rush sweeps you away, here’s a quick reminder that property taxes are due tomorrow, December 10th.

Why does it matter?
✔️ Avoiding late penalties (keep that money for gifts)
✔️ Keeping your escrow account on track if you pay through a lender
✔️ One less thing on your end-of-year to-do list

Have property tax questions? Whether it’s pointing you in the right direction or helping you understand your options, I’m always happy to help make the process easier. Call or DM me anytime. - J

11/20/2025

Open Sunday, November 23rd, 2:00-4:00pm 220 Deer Park Avenue, San Rafael, CA 94901

Pre Holiday Open House! Come visit this incredible home before the start of the holidays. It’s a great venue to host gatherings, so bring your clients, family, and friends who may be looking to make a purchase before the end of the year.

Host effortlessly. Recharge intentionally. Just beyond the pulse of San Francisco, discover a private estate that feels worlds away.

Set on over two acres of manicured, resort-style grounds, this gated Upper Dominican residence offers an atmosphere of quiet privilege — complete with a shimmering pool, waterslide, cabana, and lush botanical landscaping that creates its own micro-retreat.
Inside and out, every element is crafted for elevated living: expansive entertaining spaces, seamless indoor–outdoor flow, and vistas that transform golden-hour evenings into an experience.

This is more than a home — it’s a rare opportunity to claim a personal sanctuary where luxury, privacy, and proximity converge.

More info at 220DeerParkAvenue.com
We look forward to seeing you this weekend.

10/10/2025

Flashback Friday: SOLD! This 1935 Marina duplex was a fabulous find for one of our lovely clients who sold in Los Angeles and was looking to purchase in San Francisco for a 1031 exchange. Just two blocks away from the Marina Green, it is one of the several period, yet pristine buildings on Webster Street with its own distinctive architectural flair amongst the Art Deco and Tudor buildings that surround it. Just blocks from the Palace of Fine Arts, Ghirardelli Square, Crissy Field, and vibrant Chestnut Street, as an investment property, the
location doesn’t get any better than this. The bones of this building are incredible, and upon walking up to the building, you begin to appreciate how advanced and solid the construction was in the 1930’s. And it’s hard to believe our Buyer is just the second owner
of this legacy building!

09/05/2025

We may be in San Francisco, but we also do business in Southern California. One of our longtime friends and clients emailed us, asking us what is considered “fair and reasonable pricing” versus “well below market value”. What was supposed to be an email that started with this question led to their piqued interest in approaching the real estate market differently, by understanding what adding value looks like when it comes to a fixer upper. The goal is to strike that balance of what constitutes a fixer upper and an original condition home with good bones, because to an untrained eye, they both look the same. BUT, a seasoned agent knows how to find the answers to these questions and guides clients to understand the difference.

Back to our client. After selling their home in another state, their goal was to purchase another home in one of Los Angeles’ beach communities in a 1031 exchange. So, after a flash lesson on real estate value, they had to act immediately.

After working with a couple of agents with no outcome, our client asked us to find a “good agent” in the Long Beach area. In this process, we began our search within the Compass network by only reviewing agents with plenty of experience in the communities our client wanted to live in. That can be measured in sales volume, a high rating on Yelp, or a combination of the two. Personality fit is also crucial to us, that our clients work well with our referrals.

Once we find a highly vetted agent, we introduce our clients to them, then provide support remotely to both the agent and client during tours and the entire transaction.

Within a month of switching agents, our Southern California client closed on a lovely original, yet pristine mid-century Seal Beach home just blocks from the beach. How cool is that?

All through our Compass network. Call us anytime to join our network, and we’ll be more than happy to hook you up.

08/29/2025

Flashback Friday to one of the greatest residential transactions I’ve ever been a part of in San Francisco, and that is the gorgeous and iconic home at 540 El Camino Del Mar in Sea Cliff. This is one of San Francisco’s most remarkable estate properties designed by celebrated architect, Earle B. Bertz, for shipping magnate Oliver J. Olson in 1926. The early owners enjoyed views of the Pacific Ocean and the mouth of the San Francisco Bay, watching their cargo ships pass through the channel, even before the Golden Gate Bridge was built. Now the home enjoys gorgeous views of the Bridge from many of the grand scale rooms including the primary bedroom, which was planned and executed during a massive remodel and architectural restoration of the mansion in the 1990s. Intricately woven into city culture, this home also was once owned by one of San Francisco’s most beloved celebrities, often visited by children during Halloween trick-or-treating for those that grew up in the City.

For a home at this size (almost 10,000 SqFt) that is almost 100 years old (as of next year!), its provenance represents a beautiful balance of elegance, magnificence, effortlessness, and timelessness.

These exceptional qualities of 540 El Camino Del Mar are ones I strive to seek out for in every home I come across, no matter the price point. Because I believe these qualities are to be cherished over a lifetime and represent true and authentic value in the ever changing world of real estate.

08/21/2025

Throwback Thursday to the incredible sale of this is marvelous home in Sea Cliff!

Everything about this transaction was innovative, with a trifecta of listing strategy, networking, and market conditions working in our Buyer’s favor:

1. Finding this stunning home in Compass’ Private Exclusive Collection before it went onto the MLS. The listing was ready to go! The staging was complete, the photos were taken, brochures printed, and the plants watered. Before going live, we negotiated a very strategic price point that the Sellers couldn’t refuse, a calibrated offer designed to meet the market and the satisfaction of both our Buyer and the Seller. In this transaction, all parties truly benefited from the Compass network.

2. Being that Sea Cliff is in high demand, finding a modernized home in Sea Cliff with turnkey renovated interiors, a brand new kitchen, and an open floor plan, with all spaces woven together by gorgeous wide plank oak flooring, is quite rare. Finding a home with 2car garage AND a gated parking pad is extremely rare! And we are incredibly blessed to have secured it for our clients.

3. Our Buyers who were new clients that were referred to us by long time clients, stayed highly organized within their Compass Collection, first starting with a broad search “north of California Street” to narrowing down on their favorite neighborhoods and architectural styling using the social tool. Not to mention, one of
the most seamless and efficient experiences for first time buyers I’ve encountered.

One beautiful story to add to the San Francisco Housing Market of 2025. The search continues….planning for a purchase this before year’s end? Let’s go!

08/14/2025

I’m beyond grateful to have assisted our clients in selling their mountain cabin retreat in Provo, Utah, located at the base of Sundance Mountain Resort. The secluded Balsam Chalet, once owned for decades by acclaimed artist Sibylle Szaggars Redford and Robert Redford, truly reflects the Redfords’ vision of harmony with nature.

** Big Shout-Out to My Amazing Referral Partners in Utah, Matt Magnotta and Brad Erickson of .estate. Your professionalism and local expertise were essential in making this connection seamless and special. Here’s to building networks across statelines - one beautiful referral at a time.

08/08/2025

The Firehouse. This decommissioned fire station built in 1909 has become an architectural masterpiece, surprisingly modern inside with lots of steel and glass across 5 levels of living space. Everything about this home is magical, from the glass bridge one would cross to enter the primary bedroom suite to the light-diffused “mudroom” atrium that is also an ideal space for a hobbyist greenhouse. The kitchen on the mezzanine level is a work of art overlooking the expansive great room below and the serene back yard through soaring floor-to-ceiling windows, while the curvature of the firehouse’s original spiral staircase adds movement to this space. There is so much versatility in this 6,300+ SqFt home. Use the detached garden studio for a home office or a guest apartment. Transform the ground level fitness room into a sunken screening and media room.

Being that this was firehouse was decommissioned in 1959 and sold to two well-known American artists shortly after, there’s many stories to tell about this captivating home. Call me to learn more about this rare offering and arrange for a showing anytime.

09/12/2023

It’s been 22 years…… it still hits me how life can change in a moment.

08/16/2023

Beautiful day in Tiburon. Come and have a look at our new listing, I’m here till 3 PM! 22saintbernardlane.con

Address

1699 Van Ness Avenue
San Francisco, CA
94109

Website

http://www.jcfhomes.com/

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Our Story

Originally from Chicago, I landed in San Francisco in October, 1993 by way of Aspen, CO. One bonus about arriving in the fall (that I didn’t fully appreciate at the time), was the famous San Francisco fog wouldn’t appear for another 9 months! I’ve enjoyed living in several different neighborhoods throughout San Francisco for the past 18 years, and now call Marin County home. I’m married to a fantastic woman (Tasha) and have 2 wonderful children (Vivienne and Jack), who love to make sure their dad is up by 6am every morning.

I launched my real estate career at Pacific Union in 2003, and since that time have been a top producer at the company; I’ve been involved with hundreds transactions and represented over $350 million in sales volume. But what’s most important to me is my relationship with my clients. With a widespread knowledge of San Francisco and Marin County neighborhoods , a keen eye for adding value, and top level service, my goal is for my clients to have a phenomenal experience. As a testament, 90 percent of my business comes through referrals.

I see our industry lagging when it comes to innovation and technology adoption, and in 2011, I helped launch a San Francisco based startup (myTheo), which is developing the next generation of technology tools for real estate professionals and their clients. In my brokerage practice, I continuously evaluate new technology in order for our clients to have a better experience