03/02/2026
5 Years in Real Estate.
Five years ago (March 2021), I stepped into real estate with no safety net — just ambition and a willingness to learn fast.
Since then:
• Over $20M+ in sales
• Worked with first-time buyers, investors, VA clients, step-up sellers, and downsizers
• Navigated multiple market shifts
• Learned how to negotiate in competitive South Bay conditions
• Built real experience the only way it happens — in the field
This business is not easy.
The market changes. Leads dry up. Deals fall apart. You adapt.
The biggest thing I’ve gained in 5 years isn’t just production — it’s perspective.
I understand the Greater South Bay market deeply. I know how to structure offers, protect buyers, position listings, and keep deals together when things get tense.
I’m still building. Still improving. Still hungry.
If you’re thinking about buying, selling, or just want clarity about your options in the Greater South Bay — I’m always open to a conversation.
Year 6. Just getting started.
— Dana Ford