01/14/2020
why yelp shouldn’t be trusted among the real estate niche...
- yelp’s lead metrics are way off... we all know how important it is to an agent to have high quality and solidified leads. Yelp has different categories for leads which means anyone who clicks your website off your yelp business profile, anyone who clicks for directions, etc, are all specified as leads. This is a waste of time.
- sends little to no traffic on to your website. Most yelp users stay only on yelp.
- geo targeting options are very limited. geo targeting is VERY important to an agent trying to spread awareness about themselves. Yelp lets you get exposed to a certain mileage point, but in reality it just puts you in the middle of the rest of agents that are trying to get more attention. & you lose exposure to people far away looking for properties in the agent’s specific area.
- You are WASTING your ad money on keywords or topics that are not relevant to your business. Example: if you are an agent that specializes in something specific, chances are that you will just be listed in the regular real estate agent category, just like everyone else!
- yelp skews to a younger demographic
one GOOD thing Yelp does is that it is really good at SEO and ranking it’s pages on google, BUT there’s a catch. The better option to advertise to get more awareness (Google Ads) pushes down these pages due to it’s own ads 😬.
In conclusion, you’re better off utilizing a comprehensive Google PPC campaign with remarketing & Facebook ads with remarketing because almost everyone goes on google everyday & Facebook.
not everyone is on yelp.
