09/03/2026
A seller recently came back to us after initially choosing another agent.
We had interviewed for the listing and presented our strategy for preparing, pre-marketing and launching their home. They loved the proposal, but another agent offered a lower commission and they ultimately decided to go that direction.
Completely understandable.
But unfortunately, the experience didn't go the way they expected.
The home launched without many of the pre-marketing steps we had recommended. There was no Coming Soon campaign, no broker open, the open house marketing was underwhelming, and the preparation/vendors didn't meet their expectations.
Most importantly, the home didn't generate the buyer response they had hoped for.
After spending time on the market without an offer, they reached back out to us and acknowledged that, in hindsight, they wished they had chosen differently.
There's an important lesson here for anyone thinking about selling a home:
Don't choose your listing agent based solely on who charges the least. Choose them based on the plan they have to protect and maximize the value of your home.
Our strategy starts before a property ever reaches the full public market:
Private Exclusive — Validate Pricing
Coming Soon — Expand Reach
Public Launch — Sell Better
The objective is to gather information, build awareness and create momentum before exposing the property to the entire market.
Because you don't need every buyer to love your house.
You need to reach the buyer willing to pay the most for it.
If you're considering selling a home in Sunnyvale, San Jose or Silicon Valley, I'd be happy to walk you through exactly how we'd position your property before it ever hits the market.