Paap Properties

Paap Properties With distinct specialization in superior presentation of residential real estate and expertise in ef

Rusty Paap, Listing Partner and Sales Leader of the Top Selling Real Estate Team, Paap Properties, is a 15 year veteran of the residential sales industry. Beginning his career in 2001 as a mortgage consultant for a high-volume mortgage brokerage, Paap's work ethic and strong organizational skills sparked a promotion to Office Manager, where he built a team of realtors and loan consultants and over

saw all aspects of their marketing programs, pricing strategies, and business operations through 2008. Building off of his experience as manager and later running his own franchise office, Rusty decided to focus all of his energy on residential real estate sales and joined Intero Real Estate Services in 2011. Soon after, Rusty allied with Joe Velasco and formed the dynamic Velasco Group, which is currently ranked Top 1% Worldwide in sales volume, projecting more than $100 Million in sales volume in 2015 and ramping up for a 2016 that is larger still. With a team of 6 sales agents, two full time assistants, Velasco Group has become the premier real estate team in the Silicon Valley representing home sellers and buyers as well as opening and selling out small and large new home developments throughout the Silicon Valley and neighboring areas. Aside from his real estate career, Paap is also a published writer, having written several profile articles on World War II and Korean War Veterans in hopes to honor their courage and commitment to the American Dream. Paap also owns a recording/publishing company where he has executive produced, performed on, and co-engineered countless songs and long-play records, some of which have received substantial airplay in rotation in college radio.

06/18/2026

If you think the company you work for doesn’t matter, you might want to think about that a little harder.

Most agents spend a lot of time debating splits, fees, branding, culture, and technology. Rusty Paap has spent 24 years working at boutique brokerages, flat-fee companies, and one of Silicon Valley’s largest firms… and he’s learned that the biggest differences often don’t show up until something goes wrong.

The public perception of your brand matters. The support behind your transactions matters. But one of the most overlooked questions in real estate is simple: if a dispute lands on your desk tomorrow, who is standing behind you? Most agents never think about legal support, compliance, or risk management until they’re suddenly dealing with a claim. By then, it’s too late to start asking.

What do you think matters most when choosing a brokerage: brand, culture, technology, training, or legal support?


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06/17/2026

If you’re building a real estate business, don’t learn from people who got lucky in one market cycle.

Rusty Paap and have spent decades building businesses that survived hot markets, slow markets, commission changes, recessions, rising rates, and everything in between. The goal of isn’t to teach agents how to have one good year… it’s to teach them how to build a business that lasts.

Shortcuts, hacks, and chasing the next shiny object don’t work. Systems, discipline, prospecting habits, and a repeatable process do!

If you’re serious about building a career instead of chasing a commission check, check out and learn from people who have actually done it.


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06/16/2026

The Silicon Valley housing market is dead, right? Well, the numbers tell a different story.

Homes in many South San Jose neighborhoods are still selling in a matter of weeks, not months. The bigger difference right now isn’t demand… it’s pricing strategy.

Rusty Paap of Paap Properties recently watched two nearly identical 95136 homes take completely different paths. One: strategically priced below market, generated multiple offers, and sold for over asking in just 10 days. The other hit the market at what the seller believed was full market value… and was still sitting 90 days later. In today’s market, pricing is about creating urgency.

If you’re a seller, the question isn’t “How much is my house worth?” The question is “How do I get buyers to compete for it?”

#95136
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06/11/2026

Is Drake’s new ICEMAN album worth your time… we have some thoughts. lol

Drake might be the most polarizing figure in modern hip hop. Some people think he’s one of the greatest artists of his generation. Others think he’s been making the same album for 15 years. Rusty falls somewhere in the middle… but for him, ICEMAN might be Drake’s sleepiest release yet.

It’s not all bad. There are a few moments that hit. But if you’re looking for an album to throw on during a drive, while cleaning the house, or just enjoying some good music, Rusty’s recommendation is actually Big K.R.I.T.’s (ig: | tt: | fb: ) Dedicated to CADALEE BIARRITZ. More energy. Better hooks. More personality. More fun.

Agree? Disagree? Tell us what you’ve been listening to lately.


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06/10/2026

If you’re a new real estate agent, the statistics are brutal.

Nearly 9 out of 10 agents won’t make it through their first year. And of the few who do, many struggle to build enough business to sell more than a handful of homes.

That’s exactly why Rusty Paap and created . The goal isn’t motivation. It’s not hype. It’s not theory. It’s giving agents the systems, habits, prospecting strategies, and business fundamentals that actually help people survive, grow, and build a real career in real estate.

The truth is most agents don’t fail because they’re incapable. They fail because nobody ever showed them how to build a business. If you’re serious about beating the statistics, stop hoping it works out and start learning from people who’ve already done it.

Ready to separate yourself from the 87%? Check out and learn how top producers build businesses that last.


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06/04/2026

What’s the real secret behind top producers? It probably isn’t what you think. It’s not a script. It’s not a CRM. It’s not a social media hack… It’s work ethic.

Rusty Paap of Paap Properties grew up around truck drivers, waitresses, and blue-collar workers who showed up every day and got the job done. That’s the mentality he brought into real estate. The agents who consistently win aren’t always the smartest or most talented… they’re often the ones willing to put in the sweat equity.


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06/03/2026

If you’re a real estate agent struggling to get consistent business, you’re not alone.

It took Rusty Paap 13 years of trial, error, mistakes, wins, losses, and thousands of conversations to build a million-dollar real estate business. The goal of Closing Edge Academy isn’t to make you struggle for the next 13 years too. It’s to give you the systems, strategies, scripts, and habits that actually work so you can build a real business in a fraction of the time.

Together, Rusty Paap and Jordan Mott built Closing Edge Academy to show agents exactly how top producers generate leads, convert clients, and create a business they can rely on year after year. If you’re ready to stop guessing and start building, this is where you start.

Learn more today!


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05/29/2026

So, what actually increases a home’s sale price? It’s usually things you don’t want to try to save a buck on.

Skipping staging, professional photos, cleaning, window washing, or basic preparation might save a few hundred dollars upfront… but it can cost tens of thousands on the back end.

Rusty Paap of Paap Properties sees it all the time. The homes that consistently sell at the top of the market are the ones that are properly prepared, professionally presented, and easy for buyers to fall in love with. The homes that cut corners? They’re often the ones leaving money on the table. Sometimes a lot of money.


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05/28/2026

Does the term "real estate wholesaling" sound shady to you? Well, it doesn't have to be, it definitely shouldn't be... but sadly, sometimes it is.

The strategy itself isn’t the problem. Lack of transparency is.

Rusty Paap of Paap Properties breaks it down… wholesaling can absolutely be a legitimate way for investors to acquire properties under market value and create win-win deals. But too often, sellers don’t even realize their contract is being shopped around to multiple buyers behind the scenes. That’s where things get messy.


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05/22/2026

If you’ve got a drawer, garage, or closet full of old electronics… this is your excuse to finally clear it out.

Old phones, laptops, monitors, TVs, tablets, mystery cables… you name it. Bring it to the Paap Properties Community E-Waste Event on June 6 and we’ll help get it recycled responsibly, free of charge.

Rusty Paap and the team are hosting their third E-Waste Day at Fiit60 (4424 Pearl Ave, San Jose) from 10 AM–2 PM. Grab a coffee, enjoy a breakfast burrito, meet some neighbors, or simply swing by, unload your stuff, and be on your way. Either way, your garage gets cleaner.


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San Jose, CA

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Monday 8am - 8:30pm
Tuesday 8am - 8:30pm
Wednesday 8am - 8:30pm
Thursday 8am - 8:30pm
Friday 8am - 8:30pm
Saturday 8am - 7pm
Sunday 12pm - 7pm

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