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Santa Cruz Real Estate - The Frank Murphy Team

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Santa Cruz Real Estate - The Frank Murphy Team

Specializing in Coastal Homes, Horse and Estate Properties, Mountain Areas, and Investment Property. He has been active in the real estate industry since 1998.

Frank has an extensive background in construction and commercial development serving as a construction superintendent for over 15 years. Frank is a member of the Institute for Luxury Home Marketing, a Certified
Residential Specialist, an Accredited Buyer’s Agent, an e-Pro designate, a global property specialist, and Santa Cruz County’s only Allen Hainge CyberStar internet marketing specialist. Add

itionally, every year, Frank is one of the most productive Realtors in Santa Cruz County,
ranked by closed sales volume.

06/14/2026

⚠️ California Landline Customers: Your Voice Is Needed

AT&T has asked the FCC for permission to discontinue copper landline service for approximately 199,000 California customers beginning June 1, 2027. Consumer advocates warn this is only the first step in a broader effort to phase out traditional landline service statewide.

The Utility Reform Network (TURN) is urging Californians to submit comments to the FCC, especially those living in rural, mountain, fire-prone, and earthquake-prone communities where reliable landline service remains critical for health, safety, and emergency communications.

📅 Important Deadlines:
• June 15: FCC Dockets 26-120 and 26-121 (service discontinuance requests)
• June 22: FCC Dockets 26-123 and 26-125 (requests to override California's Carrier of Last Resort protections)

Public participation is essential. The FCC needs to hear directly from customers about how losing landline service would impact their families, communities, and emergency preparedness.

Learn more, submit comments, and sign TURN's petition:
• TURN: https://www.turn.org/landline-defense-team

Please share this information with anyone who relies on a landline for safety, accessibility, or emergency communication.

© 2025 Frank Murphy Realty
Serving Santa Cruz County with Experience,
Integrity & Exceptional Service.
CA DRE #01014048

06/09/2026

Buyers in Santa Cruz County are often drawn by more than just a house, they want the surf, sand, and the energy of coastal living. 🌊

Homes near the beach or within easy reach of surf breaks and outdoor trails consistently stand out to those prioritizing lifestyle. You’ll see demand driven by people eager for everyday access to waves, sun, and community events that make neighborhoods like Pleasure Point especially appealing. This focus on location and the rhythm of surf culture means buyers are looking for homes that offer true connection to Santa Cruz’s unique pace and setting. 🌅

For sellers, highlighting walkability to the shoreline, outdoor entertaining spaces, and proximity to local hotspots isn’t just a nice touch, it’s often the difference that moves a property to the top of a buyer’s list. With so many still searching for that blend of nature, recreation, and laid-back vibes, well-prepared coastal listings continue to earn strong attention even as market conditions evolve. 🏄‍♂️

Which feature would be your must-have in a Santa Cruz home, beach access, outdoor space, or a spot close to the surf scene? Let me know below!

© 2025 Frank Murphy Realty
Serving Santa Cruz County with Experience, Integrity & Exceptional Service.
CA DRE #01014048

06/07/2026

🌊 Embrace the Santa Cruz Lifestyle! 🌊

Imagine waking up just a short walk from Blacks Beach and Sunny Cove! 🌴 This beautiful 2-bed, 1-bath home has views of nature from every window. No neighbors above means pure peace and quiet. 🕊️

Step into an open living area with luxury vinyl plank flooring. The kitchen comes with a new refrigerator and dishwasher, ready for your culinary adventures. 🍽️ Love relaxing? The community pool and fitness center await your enjoyment!

This location offers exceptional walkability to beaches, cafes, and more. Don't miss your chance to own this slice of coastal paradise. ✨

Ready to make it yours? Click the link in bio for more details and schedule a tour today! 🔑

755 14th Ave #814, Santa Cruz CA 95062
2 Beds | 1 Bath
Price: $714,900.00

What's your favorite beach activity? Let us know below! 👇

© 2025 Frank Murphy Realty
Serving Santa Cruz County with Experience, Integrity & Exceptional Service.
CA DRE #01014048

05/22/2026

🌊 A Santa Cruz Gem Just Sold! 🌊

Just Sold | 1099 38th Ave #49, Santa Cruz, CA 95062

Another successful closing in beautiful Santa Cruz! This inviting home at 1099 38th Ave #49 captured buyers’ attention with its ideal location, comfortable living spaces, and easy access to beaches, shopping, dining, and the best of coastal living. We’re thrilled for our sellers as they close this exciting chapter and for the new owners who now get to call this wonderful community home. Congratulations to everyone involved in a smooth and successful transaction!

What's your favorite part of living in Santa Cruz? Share below! 👇

© 2026 Frank Murphy Realty
Serving Santa Cruz County with Experience, Integrity & Exceptional Service.
CA DRE #01014048

05/21/2026

🌊 Just Sold | 462 Quail Drive, Santa Cruz, CA 95060 🌊

Representing another successful sale in beautiful Santa Cruz, 462 Quail Drive offered the perfect blend of comfort, style, and coastal California living. With its inviting atmosphere, thoughtful design, and prime location near beaches, hiking trails, and everything Santa Cruz has to offer, this home attracted strong interest from buyers seeking the best of the Central Coast lifestyle. Congratulations to our clients on a smooth and successful closing!

What's your favorite part of coastal living? Comment below! 👇

© 2025 Frank Murphy Realty
Serving Santa Cruz County with Experience, Integrity & Exceptional Service.
CA DRE #01014048

04/01/2026

Switch Bakery is making waves in downtown Santa Cruz with their first brick-and-mortar café, opening just in time for the holidays!

Founders Joshua Bradley and Amanda Frazier are transforming the old Café Limelight into a destination for gluten-free, celiac-safe goodies that locals have been craving. From delicious sandwiches and salads to fine pastries and alcohol-free cocktails, they’ve got something for everyone.

This isn’t just a new café; it’s a new chapter for those of us who’ve longed for more inclusive dining options. We all know how hard it can be to find places that truly cater to everyone’s needs, and Switch Bakery is stepping up in a big way.

Santa Cruz County, CA, let’s show up for Switch Bakery and make this spot our new favorite hangout. Who’s planning their first visit? Tag a friend who loves baked goods! 👇

© 2025 Frank Murphy Realty
Serving Santa Cruz County with Experience, Integrity & Exceptional Service.
CA DRE #01014048

03/30/2026

Good news, Santa Cruz County: Woody’s at the Airport is landing in Watsonville next March!

Chef Tim Wood is bringing his farm-driven dining experience to the Watsonville Municipal Airport, treating us to the same USA Today #1-rated experience folks in Monterey rave about. Think stuffed potato skins, ranch burgers, calamari steaks, and some seriously strong drinks, all in a warm, welcoming atmosphere.

We’ve been waiting for a spot like this to turn casual dining into a memorable event. Watsonville, it's your turn to shine as a go-to destination for food lovers!

Got a local who’s been craving something new? Tag them below so they’re ready for takeoff! 🚀

© 2025 Frank Murphy Realty
Serving Santa Cruz County with Experience, Integrity & Exceptional Service.
CA DRE #01014048

03/28/2026

Big news for our Santa Cruz County seniors: A new property tax exemption proposal is circulating and it could change the game for homeowners 60+! 🏡

This 2026 ballot initiative aims to exempt seniors from property taxes on their primary homes. It's a step beyond the existing Prop 60/90 and could relieve financial pressure for many folks looking to downsize or plan strategically for their next move.

For a lot of us in Santa Cruz, home is more than just a building; it’s part of our community, our memories, and our future. This proposal, if passed, would help make staying in our beloved county more accessible for our older residents.

Let’s keep supporting each other’s dreams of staying local and thriving. Know a senior who might benefit from this? Let them know!

© 2025 Frank Murphy Realty
Serving Santa Cruz County with Experience, Integrity & Exceptional Service.
CA DRE #01014048

03/26/2026

Swing into action, Santa Cruz County! 🏏 Our community's recreational options just got a major boost.

The ribbon cutting ceremony at Anna Jean Cummings County Park in Soquel marks the grand opening of brand new batting cages. Happening on March 3, 2026, this project underscores our ongoing commitment to fostering active lifestyles and community connections throughout Mid-County.

For many of us, these parks are where childhood memories are made , from those first swings of the bat to weekend family outings. Now, there's another spot to create even more cherished moments.

This isn’t just about new facilities, it’s about building spaces where locals connect and play together.

Who's ready to test their swing? Grab your friends and family and head on over. Tag your crew below 👇

© 2025 Frank Murphy Realty
Serving Santa Cruz County with Experience, Integrity & Exceptional Service.
CA DRE #01014048

03/24/2026

Big news for Santa Cruz County, CA! The Veterans Village project just received vital tax credit approval, bringing us closer to providing essential housing and services for our veterans.

This critical step forward demonstrates our community's dedication to supporting those who’ve served. Located right in our backyard, the project is part of broader efforts, including the recent $1.2 million investment in the Watsonville Veterans Memorial Building, ensuring lasting honor and care for our heroes.

For many of us in Santa Cruz County, this isn’t just about buildings. It's about showing our gratitude and acknowledging the sacrifices our veterans have made. This is a proud moment for our community!

Know someone passionate about supporting our veterans? Tag them and let them know about this milestone.

Address

291 Molina Drive
Santa Cruz, CA
95060

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+18312344343

Website

http://www.liveinsantacruz.com/

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