08/29/2026
Florida's luxury market didn't just hold steady in July — it surged. 🌊
Million-dollar home sales climbed sharply across the state: condo & townhouse sales up 31% year over year, single-family up 27%.
Here's what stands out to me: this isn't a one-corner-of-the-state story. It's happening from the coastlines to the canals, including right here in Sarasota & Southwest Florida.
If you're buying: don't wait on prices to soften. Affluent buyers are far less rate-sensitive — cash purchases, bigger down payments, and equity from other properties are keeping this segment moving even as rates weigh on the rest of the market.
If you're selling: this is a strong window. Well-positioned waterfront and luxury listings are attracting real, motivated buyers right now — and it's not just the $1M+ tier. The $500K–$1M condo and townhouse segment was up 24% too.
My take: the luxury market rewards clients who move on real data, not guesswork.
Thinking about buying or selling waterfront property in Sarasota or SW Florida? Send me a DM — let's talk about what this shift means for your move.
Source: Florida Realtors, July 2026 housing market report.