David Heron - Sarasota Real Estate

06/22/2026

Is the Florida Housing Crash Really Coming?

If you've been reading the headlines lately, you'd be forgiven for thinking the Florida real estate market is falling apart.

But here's the question: are those headlines actually describing Sarasota?

In this video, I break down the latest April 2026 Sarasota market data and compare it to the "Florida crash" narrative dominating the news.

📉 Inventory down 26.8%
📈 Median prices up 4.3%
📈 Pending sales up 17%
🏠 Homes going under contract faster than last year

Plus, I cover the one part of the Sarasota market that does deserve a closer look: condos.

If you're a Sarasota homeowner wondering whether now is the right time to sell, this video will give you a data-driven view of what's really happening, not what's generating clicks.

Watch below and let me know your thoughts in the comments.

Short answer: no - not based on the actual data. Every week there's...

05/08/2026

Most people assume you need a huge budget to live near Siesta Key… but there are still opportunities out there if you know where to look.

This renovated condo in Castel Del Mare sits just minutes from Siesta Key Beach in one of the community’s quieter interior pool-facing positions.

Listed at $349,900.

• Impact windows & sliders already done
• Heated pool views
• Waterfront amenities
• Walk/bike access to Crescent Beach
• Mainland location without barrier-island pricing

If you want the full walkthrough video or more information, send me a message.

📍Castel Del Mare – Sarasota, Florida

FloridaCondo CoastalLiving SiestaKeyBeach

05/08/2026

You don’t need a million dollar budget to enjoy the Sarasota coastal lifestyle.

Welcome to Castel Del Mare, an 8-acre waterfront community just minutes from Siesta Key Beach, tucked along Little Sarasota Bay.

This renovated 2-bedroom condo overlooks the heated garden pool from one of the community’s most desirable quiet interior positions and features:

• Hurricane impact windows & sliders
• Open-concept kitchen with granite countertops
• Southwest-facing screened lanai
• In-unit laundry
• Rare attic storage
• Major updates already completed

Beyond the condo itself, residents enjoy:

• Two heated pools
• Waterfront boardwalk & fishing pier
• Kayak launch
• Tennis & pickleball courts
• Walk/bike access to Crescent Beach

If you’ve been searching for a Sarasota property that combines lifestyle, location, and value near Siesta Key, this one is worth a closer look.

https://youtu.be/EqfnpwkG1pc

📍Castel Del Mare – Sarasota, Florida

Welcome to Castel Del Mare, a hidden waterfront community just minutes from Siesta Key Beach offering the coastal lifestyle buyers want without barrier-islan...

05/05/2026

Here’s one of the last remaining waterfront parcels in Sarasota that could become genuine public access.

The county voted to buy it in February for $18.1m (not $20m as I say in the video. My bad).

The plan? Fishing pier, kayak launch, public docks. A real community waterfront park.
But the $20 million financing vote stalled (yes that number is correct!). Commissioners want more details before committing taxpayer money and honestly that’s not an unreasonable ask.

Here’s the problem. Due diligence ends May 21st. Closing expected July 10th.

What do you think? Is it worth the price tag?

05/05/2026

17.4% vacancy. Rents falling. Two months free rent just to get tenants in the door. On paper, Sarasota’s multifamily market looks broken.

But the demand story hasn’t changed. 76,000 new residents between 2020 and 2023. People are still coming and the supply wave gets absorbed by late 2027. The investors who move before that window closes are the ones who win.

RICS-qualified. Institutional underwriting!

04/25/2026

Sarasota’s future is being decided right now and most people aren’t paying attention.

53-acre bayfront transformation. 9 towers in the pipeline. A $57M arts district. The city’s own master plan is telling you exactly where the money is going.

04/23/2026

76% sold. Almost topped out. Prices from $2.7M.

One Park Sarasota isn’t waiting for you to make up your mind!

Bay views, outdoor kitchens, 3 beds. 40,000 sq ft of amenities. Q2 2027 delivery.

DM me for the fact sheet.

04/22/2026

Florida’s had a rough time recently. Builders don’t care. Here’s what the latest data from Resiclub says 👀

04/22/2026

Before listing your home for sale, know what you’re up against.

Right now, builders are spending millions to pull buyers away from resale homes including offering mortgage rate buydowns, free upgrades, subsidised rates, and more.

But there are things buyers value just as much that builders simply can’t offer…

Resale can win, but only if you know how to position it. Message me and I’ll show you exactly how.

04/20/2026

For once in Sarasota… renters have the upper hand.

For the past few years, renters were competing with each other. Now? It’s the landlords competing for you.

Vacancy is sitting at levels we haven’t seen in decades, and the result means Incentives everywhere, brand-new luxury buildings offering deals and negotiation power back in the renter’s hands.

If you understand how to position yourself right now, you can secure a level of apartment (and price) that wouldn’t have been possible even 18–24 months ago.

This isn’t a forever window either. As supply gets absorbed, things will tighten again.

Right now is the opportunity.

If you’re thinking about renting in Sarasota, make sure you’re playing it correctly.