08/04/2026
Most landlords price their rental emotionally, not strategically. And both overpricing AND underpricing can cost you thousands.
In this video, I break down exactly how to price your rental property the right way, including what to actually compare, why vacancy costs far more than most landlords realize, and how seasonal timing should shape your pricing strategy.
💡 Key topics covered:
• Comparing apples to apples (not all rentals are equal)
• Why you should study what actually rented — not just active listings
• How utilities, parking, laundry & amenities shift your pricing
• Rental seasonality and when to price aggressively
• The real cost of vacancy vs. holding out for extra rent
• Emotional pricing mistakes and how to avoid them
• How pricing directly affects the quality of tenants you attract
Follow for more landlord tips, tenant screening advice, and rental market strategy.