10/01/2026
How many deals have gotten shaky this year because of the insurance quote?
Insurance is becoming part of the affordability conversation much earlier in the home buying process, and agents who surface those costs sooner can help clients avoid surprises later.
One habit worth adding before a buyer gets too attached to a property: start the insurance conversation early. Encourage buyers to get property specific estimates, understand potential coverage issues and factor those costs into the monthly payment before they are deep into the transaction.
The more visibility clients have upfront, the better equipped they are to make a confident decision.
That is also where having the right tools, support and flexibility behind your business matters. HomeSmart is built to help agents spend more time advising clients and less time managing unnecessary friction.
Agents, has insurance complicated or killed a deal for you recently? What are you doing differently now?
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