Edgar Rascon - Keller Williams Realty Sonoran Living

08/06/2026

🤯 Here's a number that surprises almost everyone…

Every working day, nearly 277 homes change hands across Greater Phoenix.
That's more than last year.

While headlines often focus on uncertainty, thousands of buyers and sellers are still reaching the closing table every single month.
The market hasn't stopped.
It's simply become more strategic.
Today's successful buyers know how to negotiate.
Today's successful sellers know how to price correctly.
And those who understand the local market usually make better decisions than those who rely on headlines alone.

📍Remember, real estate activity isn't measured by what people say online.
It's measured by what's actually happening.

👇 Did that number surprise you?

📩 Or send me your city, and I'll show you what's happening where you live.

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📱Call/Text: 480-418-4401
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
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___________________

And if you are new here, Welcome! I've helped several families over my 20+ years as a licensed Realtor and I’m a Boy Dad to an amazing Little Human!

07/29/2026

⚠️ The market can change faster than most homeowners realize.

Many sellers price their home using comps from a month—or even two months—ago.
The problem?

📉 Markets don't always wait.
Tempe lost enough momentum in just 30 days to shift from a seller's market into a balanced market.
That doesn't mean homes suddenly stopped selling.
It means buyers have more choices, negotiations become more important, and pricing becomes even more critical.

The difference between selling quickly and sitting on the market often comes down to one thing:
✅ Using today's data instead of yesterday's.
If you're planning to sell this year, don't rely on outdated numbers.

📍A fresh pricing strategy can make all the difference.

👇 Would you trust pricing from last month?

Comment "TEMPE" if you'd like the latest market update for your city.

📩 Or send me a message for a personalized pricing review.

𝗖𝗮𝗹𝗹 𝗼𝗿 𝗧𝗲𝘅𝘁 𝗺𝗲 📲 480-628-2929

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: 480-628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺
___________________

And if you are new here, Welcome! I've helped several families over my 20+ years as a licensed Realtor and I’m a Boy Dad to an amazing Little Human!

l

07/28/2026

🔥 Sometimes the biggest real estate stories never make the headlines.

While many people are talking about a "cooling" market, Fountain Hills is telling a completely different story.

📈 The city's market index jumped 12% in just one month, making it the strongest seller's market in Greater Phoenix.

Does that mean buyers should panic?
Not at all.
It simply means local market conditions matter far more than national headlines.
Luxury communities often follow different trends than entry-level neighborhoods, and timing can vary dramatically from one city to another.
That's why working from broad market headlines can lead to costly decisions.
The smartest buyers and sellers look at hyper-local data before making a move.
💬 Have you ever assumed the entire market was doing the same thing?

Comment "LOCAL" below if you want more city-specific market updates.

📩 Or message me to see how your neighborhood compares.

𝗖𝗮𝗹𝗹 𝗼𝗿 𝗧𝗲𝘅𝘁 𝗺𝗲 📲 480-628-2929

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: 480-628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺
___________________

And if you are new here, Welcome! I've helped several families over my 20+ years as a licensed Realtor and I’m a Boy Dad to an amazing Little Human!

07/28/2026

07/22/2026

🏡 Many homeowners expected dramatic price swings this year.
Instead, the market delivered something different: stability.

Here's where things stand:
📍 Median home price: $457,500
📈 Year-over-year change: +0.77%
💰 Monthly dollar volume: $4.7 billion

Despite all the headlines, homes are still selling and billions of dollars continue moving through the Phoenix market.

That's not what a crashing market looks like.
It's what a balanced market looks like. ⚖️

For homeowners, steady prices can mean something important: your equity may be holding stronger than you think.

📊 The amount of equity you have depends on your neighborhood, price range, and how long you've owned your home.

📩 Wondering how much equity you've built? Send me your address or message me "EQUITY" for a personalized home value estimate.

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If you’re new here, welcome 🤝

I’m a proud boy dad to an amazing 2-year-old,
my “why” behind everything I do.

For over 20 years, I’ve helped families and business owners across Arizona navigate big life moves, selling, buying, investing, saving on taxes, and building real wealth through real estate.

Because this isn’t just about homes… it’s about the life you’re building inside them.

Follow me for Arizona real estate tips, news and lifestyle.

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: (480) 628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺

07/21/2026

🏡 The house didn't change.
💰 The monthly payment did.
Most buyers spend hours watching home prices, but mortgage rates can impact affordability just as much—sometimes even more.

Today's estimated rates:
🏦 30-Year Fixed: 6.68%
🏦 FHA: 6.20%
🏦 VA: 6.22%

A small change in interest rates can mean:
✔️ A higher or lower monthly payment.
✔️ More or less purchasing power.
✔️ Different loan options.

The same home at the same price can feel completely different depending on your financing. That's why smart buyers look at both the purchase price and the mortgage rate before making a decision.

📊 Real estate isn't just about finding the right house—it's about finding the right payment.

📩 Want to see what today's rates mean for your budget? Send me your price range and loan type, and I'll help you estimate your monthly payment.

----------------------------

If you’re new here, welcome 🤝

I’m a proud boy dad to an amazing 2-year-old,
my “why” behind everything I do.

For over 20 years, I’ve helped families and business owners across Arizona navigate big life moves, selling, buying, investing, saving on taxes, and building real wealth through real estate.

Because this isn’t just about homes… it’s about the life you’re building inside them.

Follow me for Arizona real estate tips, news and lifestyle.

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: (480) 628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺

07/20/2026

🛒 Think of the housing market like a grocery store.
When shoppers buy products faster than the shelves can be restocked, inventory starts to disappear. The same thing happens in real estate. 🏡

Right now, Greater Phoenix has 3.3 months of housing supply, down from 3.7 months last year. 📦📉
Why does that matter?
✅ Fewer homes available means buyers have fewer options.
✅ Less inventory can keep home values more stable.
✅ Supply levels play a huge role in pricing and negotiation power.

Many people expected home prices to fall significantly this year, but tighter inventory is one of the biggest reasons the market has remained resilient. Supply and demand still drive real estate—even when they're not making headlines.

📍 Every city tells a different story. Some areas have more inventory, while others remain surprisingly competitive.
📩 Curious about the supply in your neighborhood? Comment your city below or send me a message for a personalized market update.

----------------------------

If you’re new here, welcome 🤝

I’m a proud boy dad to an amazing 2-year-old,
my “why” behind everything I do.

For over 20 years, I’ve helped families and business owners across Arizona navigate big life moves, selling, buying, investing, saving on taxes, and building real wealth through real estate.

Because this isn’t just about homes… it’s about the life you’re building inside them.

Follow me for Arizona real estate tips, news and lifestyle.

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: (480) 628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺

07/14/2026

Today's market isn't just about the purchase price.
More than half of recent home sales included seller concessions.
That money is often used for:

✅ Closing costs
✅ Interest rate buydowns
✅ Prepaid expenses
Instead of lowering the price, many sellers are helping buyers reduce their upfront or monthly costs.

If you don't ask, you could leave thousands of dollars on the table.
📩 Thinking about buying? Message, call or text me to see what concessions are common in your price range.

📱Call/Text: (480) 628-2929

----------------------------

If you’re new here, welcome 🤝

I’m a proud boy dad to an amazing 2-year-old,
my “why” behind everything I do.

For over 20 years, I’ve helped families and business owners across Arizona navigate big life moves, selling, buying, investing, saving on taxes, and building real wealth through real estate.

Because this isn’t just about homes… it’s about the life you’re building inside them.

Follow me for Arizona real estate tips, news and lifestyle.

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: (480) 628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺

07/07/2026

📈 Think nobody is buying homes right now? Think again.
Greater Phoenix isn't slowing down.

🏡 Monthly Home Sales: 7,539
📊 Year-over-Year Change: ⬆️ 6.02%
📅 Annual Sales: 76,744

Those numbers tell an important story.
While the bidding wars of the past may have cooled, motivated buyers are still actively purchasing homes every day. The market hasn't stopped—it has simply become more intentional.

💡 What this means for you:
✅ Sellers still have qualified buyers in the market.
✅ Buyers face less competition than during the frenzy.
✅ Good homes that are priced correctly continue to sell.
Don't let dramatic headlines convince you that the market has frozen—today's market simply rewards smart strategy.

📩 Wondering if now is the right time to buy or sell? Let's talk about your goals and timeline.

𝗖𝗮𝗹𝗹 𝗼𝗿 𝗧𝗲𝘅𝘁 𝗺𝗲 📲 (𝟰𝟴𝟬) 𝟲𝟮𝟴-𝟮𝟵𝟮𝟵

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: (480) 628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Real Estate Advisor
Keller Williams Realty Sonoran Living
Greater Phoenix-Scottsdale, Arizona
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07/05/2026

The Challenge:
In today's market, the average agent takes 62 days to sell a home in Mesa. My client at 520 N Stapley Dr #186 needed maximum value without the stress of a prolonged, drawn-out listing.

The Strategy:
As an expert real estate agent, I make the hard parts of selling a home easy. I make sure your home looks amazing and gets seen by the exact right people. Instead of just sticking a 'For Sale' sign in the yard, we used a special plan for this house. This helped us quickly find buyers who were serious and ready to buy right now

The Result:
✅ SOLD in exactly ONE DAY
✅ Secured FULL Asking Price
✅ Zero hassle for the sellers

This isn't just about moving fast; it's about executing a "Search-to-Sold" engine that protects your equity and your time. Ex*****on and marketing matter.

The Takeaway:
Whether you are buying or selling, you need an approach that stands out.

How can I help you?
📱Call/Text: (480) 628-2929
(Bilingual services available)

🔻🔻🔻🔻🔻🔻⁣⁣
Edgar Rascon
Keller Williams Realty Sonoran Living
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺