Edgar Rascon - Keller Williams Realty Sonoran Living

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Edgar Rascon - Keller Williams Realty Sonoran Living Real Estate Advisor with 17+ yrs of experience in Commercial, Residential & Multi-Family properties.

10/07/2026

💰 The median price stayed exactly where it was.

Maricopa County's August median sales price:

🏡 $470,000

That's unchanged from July.

Compared with August 2025:

📉 Down 1.1%

Resale homes were also steady at $450,000, while the median price for new homes fell 4.3% to $512,000.

So what does a flat median actually tell us?

It means the middle point of the market didn't move much—even though individual neighborhoods, property types, and price ranges may have experienced very different changes.

That's why your home's equity shouldn't be based on the county median alone. 📍

Your recent comparable sales matter much more.

📲 Want to know what the current numbers mean for your equity? Message me your address.

09/24/2026

💰 Mortgage rates are still sitting near the top of their 52-week range.

As of September 4:

🏦 30-year fixed: 6.89%
📊 52-week range: 5.99%–6.91%
📈 Up 44 basis points from a year ago

Other loan types were also close:

▪️ 15-year: 6.49%
▪️ FHA: 6.44%
▪️ VA: 6.46%

For buyers, a rate change of even a fraction of a percentage point can affect monthly payment and purchasing power.

That's why it's useful to look at the payment, not just the rate headline.

Your purchase price, down payment, loan type, taxes, insurance, and rate all work together.

📲 Send me a price and loan type, and I'll show you what the payment looks like.

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If you’re new here, welcome 🤝

I’m a proud boy dad to an amazing 2-year-old,
my “why” behind everything I do.

For over 20 years, I’ve helped families and business owners across Arizona navigate big life moves, selling, buying, investing, saving on taxes, and building real wealth through real estate.

Because this isn’t just about homes… it’s about the life you’re building inside them.

Follow me for Arizona real estate tips, news and lifestyle.

👉🏽
👉🏽

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: (480) 628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺

09/23/2026

📐 Square footage may tell a very different story about home values.

Since the August 2022 peak, adjusted for inflation:

🏠 Under 2,000 sq. ft.: down 16–17% in real dollars
🏡 4,001–6,000 sq. ft.: up 1.8%
🏰 6,001–10,000 sq. ft.: up 15.6%

That's a surprisingly wide spread.

Why does this matter?

Because saying “Phoenix home values are up” or “down” doesn't tell you what happened to a specific type of property.

A 1,700-square-foot home and an 8,000-square-foot estate can experience very different market conditions—even when they're in the same metro area.

📊 Your home's size, location, condition, and competition all matter when determining its current position.

Don't price your home from a metro headline.

📲 Ask me for the price-per-square-foot numbers for your home's size range.

----------------------------

If you’re new here, welcome 🤝

I’m a proud boy dad to an amazing 2-year-old,
my “why” behind everything I do.

For over 20 years, I’ve helped families and business owners across Arizona navigate big life moves, selling, buying, investing, saving on taxes, and building real wealth through real estate.

Because this isn’t just about homes… it’s about the life you’re building inside them.

Follow me for Arizona real estate tips, news and lifestyle.

👉🏽
👉🏽

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: (480) 628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺

🏡 𝗔 𝗿𝗮𝗿𝗲 𝗳𝗹𝗼𝗼𝗿 𝗽𝗹𝗮𝗻 𝗷𝘂𝘀𝘁 𝗵𝗶𝘁 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝗻 𝗣𝗵𝗼𝗲𝗻𝗶𝘅.If you love the extra space of a two-story home but DON’T want your o...
09/22/2026

🏡 𝗔 𝗿𝗮𝗿𝗲 𝗳𝗹𝗼𝗼𝗿 𝗽𝗹𝗮𝗻 𝗷𝘂𝘀𝘁 𝗵𝗶𝘁 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝗻 𝗣𝗵𝗼𝗲𝗻𝗶𝘅.

If you love the extra space of a two-story home but DON’T want your owner’s suite upstairs, take a look at this one.

📍𝟒𝟕𝟓𝟎 𝐄 𝐓𝐢𝐞𝐫𝐫𝐚 𝐁𝐮𝐞𝐧𝐚 𝐋𝐧, 𝐏𝐡𝐨𝐞𝐧𝐢𝐱, 𝐀𝐙 𝟖𝟓𝟎𝟑𝟐

This 2,778 sq. ft. home offers 𝟰 𝗯𝗲𝗱𝗿𝗼𝗼𝗺𝘀, 𝟮.𝟱 𝗯𝗮𝘁𝗵𝗿𝗼𝗼𝗺𝘀 𝗮𝗻𝗱 𝗮 𝗿𝗮𝗿𝗲 𝗴𝗿𝗼𝘂𝗻𝗱-𝗳𝗹𝗼𝗼𝗿 𝗼𝘄𝗻𝗲𝗿’𝘀 𝘀𝘂𝗶𝘁𝗲.

The owner’s retreat includes a sitting area, walk-in closet, dual sinks, soaking tub and separate shower.

Upstairs, you still have additional bedrooms PLUS a versatile loft that could become a second living room, office, game room or kids’ space.

You’re also getting:

✅ Open-concept living
✅ Upgraded cabinetry and countertops
✅ Stainless steel appliances
✅ Corner lot
✅ Covered patio
✅ Low-maintenance landscaping
✅ 2-car garage
✅ Community pool

The floor plan is what makes this one interesting.

Could you see yourself choosing a downstairs owner’s suite over having all the bedrooms upstairs?

Comment “4750” or message me and I’ll send you the full property details and private-tour information.

----------------------------

If you’re new here, welcome 🤝

I’m a proud boy dad to an amazing 2-year-old,
my “why” behind everything I do.

For over 20 years, I’ve helped families and business owners across Arizona navigate big life moves, selling, buying, investing, saving on taxes, and building real wealth through real estate.

Because this isn’t just about homes… it’s about the life you’re building inside them.

Follow me for Arizona real estate tips, news and lifestyle.

👉🏽
👉🏽

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: (480) 628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺

#85032

09/22/2026

🏗️ New construction just picked up—but there's more to the number.

Maricopa County builders closed 1,055 new homes in August, up 4.4% from July.

When adjusted for the shorter month, that's more than a 9% increase per working day.

New construction's share of the market also climbed:

📈 19.5% in August
⬆️ From 16.3% in July

But don't mistake one stronger month for a complete turnaround.

Year over year, new-home closings are still down 19.5%, and last August's market share was 22.3%.

The new-home median also fell 4.3% to $512,000.

So the bigger story isn't simply “builders are back.”

It's that new construction is showing some short-term improvement while remaining below last year's level. 🏡

📲 Shopping for a home? Send me your budget and I'll show you what that budget can buy in new construction vs. resale.

----------------------------

If you’re new here, welcome 🤝

I’m a proud boy dad to an amazing 2-year-old,
my “why” behind everything I do.

For over 20 years, I’ve helped families and business owners across Arizona navigate big life moves, selling, buying, investing, saving on taxes, and building real wealth through real estate.

Because this isn’t just about homes… it’s about the life you’re building inside them.

Follow me for Arizona real estate tips, news and lifestyle.

👉🏽
👉🏽

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: (480) 628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺

08/06/2026

🤯 Here's a number that surprises almost everyone…

Every working day, nearly 277 homes change hands across Greater Phoenix.
That's more than last year.

While headlines often focus on uncertainty, thousands of buyers and sellers are still reaching the closing table every single month.
The market hasn't stopped.
It's simply become more strategic.
Today's successful buyers know how to negotiate.
Today's successful sellers know how to price correctly.
And those who understand the local market usually make better decisions than those who rely on headlines alone.

📍Remember, real estate activity isn't measured by what people say online.
It's measured by what's actually happening.

👇 Did that number surprise you?

📩 Or send me your city, and I'll show you what's happening where you live.

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: 480-418-4401
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺
___________________

And if you are new here, Welcome! I've helped several families over my 20+ years as a licensed Realtor and I’m a Boy Dad to an amazing Little Human!

07/29/2026

⚠️ The market can change faster than most homeowners realize.

Many sellers price their home using comps from a month—or even two months—ago.
The problem?

📉 Markets don't always wait.
Tempe lost enough momentum in just 30 days to shift from a seller's market into a balanced market.
That doesn't mean homes suddenly stopped selling.
It means buyers have more choices, negotiations become more important, and pricing becomes even more critical.

The difference between selling quickly and sitting on the market often comes down to one thing:
✅ Using today's data instead of yesterday's.
If you're planning to sell this year, don't rely on outdated numbers.

📍A fresh pricing strategy can make all the difference.

👇 Would you trust pricing from last month?

Comment "TEMPE" if you'd like the latest market update for your city.

📩 Or send me a message for a personalized pricing review.

𝗖𝗮𝗹𝗹 𝗼𝗿 𝗧𝗲𝘅𝘁 𝗺𝗲 📲 480-628-2929

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: 480-628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺
___________________

And if you are new here, Welcome! I've helped several families over my 20+ years as a licensed Realtor and I’m a Boy Dad to an amazing Little Human!

l

07/28/2026

🔥 Sometimes the biggest real estate stories never make the headlines.

While many people are talking about a "cooling" market, Fountain Hills is telling a completely different story.

📈 The city's market index jumped 12% in just one month, making it the strongest seller's market in Greater Phoenix.

Does that mean buyers should panic?
Not at all.
It simply means local market conditions matter far more than national headlines.
Luxury communities often follow different trends than entry-level neighborhoods, and timing can vary dramatically from one city to another.
That's why working from broad market headlines can lead to costly decisions.
The smartest buyers and sellers look at hyper-local data before making a move.
💬 Have you ever assumed the entire market was doing the same thing?

Comment "LOCAL" below if you want more city-specific market updates.

📩 Or message me to see how your neighborhood compares.

𝗖𝗮𝗹𝗹 𝗼𝗿 𝗧𝗲𝘅𝘁 𝗺𝗲 📲 480-628-2929

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: 480-628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺
___________________

And if you are new here, Welcome! I've helped several families over my 20+ years as a licensed Realtor and I’m a Boy Dad to an amazing Little Human!

07/28/2026

07/22/2026

🏡 Many homeowners expected dramatic price swings this year.
Instead, the market delivered something different: stability.

Here's where things stand:
📍 Median home price: $457,500
📈 Year-over-year change: +0.77%
💰 Monthly dollar volume: $4.7 billion

Despite all the headlines, homes are still selling and billions of dollars continue moving through the Phoenix market.

That's not what a crashing market looks like.
It's what a balanced market looks like. ⚖️

For homeowners, steady prices can mean something important: your equity may be holding stronger than you think.

📊 The amount of equity you have depends on your neighborhood, price range, and how long you've owned your home.

📩 Wondering how much equity you've built? Send me your address or message me "EQUITY" for a personalized home value estimate.

----------------------------

If you’re new here, welcome 🤝

I’m a proud boy dad to an amazing 2-year-old,
my “why” behind everything I do.

For over 20 years, I’ve helped families and business owners across Arizona navigate big life moves, selling, buying, investing, saving on taxes, and building real wealth through real estate.

Because this isn’t just about homes… it’s about the life you’re building inside them.

Follow me for Arizona real estate tips, news and lifestyle.

🔻🔻🔻🔻🔻🔻⁣⁣
📱Call/Text: (480) 628-2929
🖥️Email: [email protected]⁣
💬DM me on Social Media⁣⁣
Co-Owner | Partner | Real Estate Consultant
Keller Williams Realty Sonoran Living
🔺🔺🔺🔺🔺🔺

Address

9200 E Pima Center Pkwy, Ste 240
Scottsdale, AZ
85258

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