09/22/2026
Stop Discounting Your Commission! There are 3 things you can do to differentiate yourself, charge a premium, and close more deals:
1) Move Faster: Promise to sell the home quickly or when working with a buyer promise you’ll find the perfect home in the first 2 days (have an assistant preview all the listings first).
2). Make it Easier: Remove friction in the deal by offering a full concierge service. Pay for the move or packing, move utilities, change of address, hook up the internet, move the insurance. Get creative.
3) Make it Less Risky: Offer a money-back guarantee. In 10 years of doing this I’ve never had anyone take me up on it (I have however offered it on screwed up deals)
Stop trying to compete on price. You’ll never win in the race to the bottom. Charge more, offer a premium service. Plus, it’s never good to work with cheap clients lol
LFG.