05/13/2025
Shea fully embraces VR. 🤖 🏠 Shea Homes, “which ranks No. 34 on the 2025 Builder 100, has taken VR [virtual reality] to a new level with immersive and interactive tours of not only homes, but full communities.”
The Arizona division’s “first venture was Acclaim at Alamar in Avondale… The team divided the project into two phases. The first was a more basic VR for the internal frame-walk process, and the second was immersive VRs for marketing and selling.”
Ken Peterson, Shea’s Arizona VP of sales & marketing, said: “Overall, it was a huge success, so we quickly deployed two more communities, each time creating more efficiencies and launching new features.”
Did you know? Shea’s Arizona division “recently was recognized for its VR use in the ‘Best Innovative Use of Technology’ category at the Home Builders Association of Central Arizona’s MAME Awards competition.”
Learn more: “Builder spoke with Peterson about homebuyer interest in the technology, the biggest challenges in implementing VR, and if this will become an industry standard moving forward.” Click through below to the Q&A.
Read more from Builder: https://bit.ly/3H5jWQ6
(Disclosure: Rose Law group represents Shea Homes.)