06/05/2026
Just because a piece of advice is popular doesn’t mean it’s profitable. Here’s the worst advice I’m hearing from sellers right now ⬇️
❌ “AI can tell you exactly what your house is worth.”
We’re seeing more AI valuation tools and automated pricing models than ever.
They’re interesting. They’re also missing a lot.
They don’t know if your floor plan functions better than the house down the street. They don’t know that you spent $80,000 updating your kitchen. They don’t know your view, your lot, your natural light, or how buyers are responding to similar homes in your neighborhood right now.
Technology is a tool. It’s not a pricing strategy.
❌ “Wait until rates drop before you sell.”
This sounds logical on the surface, but if rates drop, more buyers may jump into the market at the same time.
That’s great if you’re only selling.
If you’re selling and buying, it could also mean more competition for your next home.
The best time to sell isn’t always when rates hit a certain number. It’s when the timing makes sense for your life and your goals.
❌ “Price low and you’ll automatically start a bidding war.”
This worked really well in 2021. Today’s market is different.
Strategic pricing still matters, but simply pricing low doesn’t guarantee multiple offers. In some cases, it can actually attract the wrong buyers or create questions about the home’s value.
Pricing isn’t about picking the highest number or the lowest number. It’s about positioning your home where buyers see the value and feel compelled to act.
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Selling in Seattle, Lake Forest Park, Bothell, Edmonds, Kenmore, or Lynnwood?
Sarah Rollinger | Real Estate Broker
Lake & Company Real Estate, Inc.
Cell: 206.475.5244
[email protected] |
