09/01/2026
Here’s the part of pricing a home that sellers don’t always see:
You can study the recent sales, choose a number that makes perfect sense on paper AND still struggle to attract buyers.
Because buyers aren’t sitting at home reviewing your CMA.
They’re scrolling through every home available in their price range and asking, “Which one gives me the most for my money?”
Maybe another home has a newer kitchen. Maybe it has a better layout, lower HOA dues or a price that creates a more comfortable monthly payment.
That doesn’t automatically mean you need to be the cheapest home. It means we need to understand where your home wins, where it doesn’t and how to position it accordingly.
As a Pricing Strategy Advisor, I don’t look at closed sales alone. I also study the homes buyers can choose today, because those are the properties your home will actually compete against.
Pricing isn’t simply about deciding what your home is worth. It’s about making sure buyers understand its value compared with their other choices.
If you’re thinking about selling in the Seattle Tacoma area within the next year, follow me for more of the strategy that happens before the sign goes up. 🪧
When you bought your home, what ultimately won you over? The price, condition, location or layout?
