02/03/2026
Sometimes...the answer isn't what you want to hear. And that's really hard, I get it.
I was SO excited for my listing appointment last weekâŚ
- It was in my neck of the woods (My wheelhouse YAY!)
- AND it has a really unique feature only found in a handful of homes across the country
I was DYING to see inside.
I poured over comps. Comps from Indian Creek Ranch. Comps in Sedalia. Comps on acreage. I called the few agents from all over Colorado who had sold homes that also had a similar feature. We went over the appraisals and discussed buyer feedback.
I was up until 4am several nights in a row, hungrily slicing the data and letting my marketing brain loose on the creative and researching little known, but effective strategy.
The meeting was going so well. I mean just really stellar. The couple was welcoming and easy to talk with. They understood the importance of a digital strategy laced with traditional marketing methods as we went through results. We talked about pricing strategy and the consequences of pricing it too high and subsequent slow, painful leak of equity and leverage that results from that choice.
They were fully onboard.
Until... we discussed the valuation... Online estimates had their home valued much, much higher. Their faces just sort of...fell. Their shoulders slumped a bit. The excited energy that permeated the room? Gone. And Honestly? I don't blame them. How truly and utterly disappointing that must be to hear.
Being the gracious hosts that they were, they continued to ask questions about the valuation and believe me, there was a point it would have been much easier to tell them what they were SO hoping to hear... but... I just couldn't.
Because I know what overpricing costs. It's longer days on the market. It's holding costs. It's price reductions. It's frustration over getting the house ready for showings and it's feeling like no one values the home you came to value and love...and ultimately it costs money. A lot of money.
Did I lose their business? Maybe. It's quite possible. BUT it didn't cost me their TRUST and it didn't cost me my integrity.
Sometimes, the answer isn't what you want to hear but you can always trust me to tell you the truth. (Empathically of course) Because even if it costs me your business...the honest answer is always the right answer.