The Equity Team - Realty One Group Mountain Desert

The Equity Team - Realty One Group Mountain Desert Chad has lived in the Sedona area for over 30 years and has been a Sedona-specific realtor for 15 years.

He specializes in Sedona luxury real estate, cash flow investments, and short-term rental properties. Realty One Group Mountan Desert
Broker License Number: LC654107002

06/18/2026

Everyone wants huge returns on a short-term rental. Almost no one has the data to actually get them.

The difference isn't luck. It's knowing:
- what returns Sedona properties are really getting
- which amenities move the needle
- realistic, conservative projections

Data protects your downside. That's the edge.

06/18/2026

Most buyers think winning a bidding war is all about offering the highest price.

In reality, it's about making the strongest offer without overpaying.

When multiple buyers are competing for the same property, it can be frustrating. You invest time, do your research, find the right property, and then discover you're one of several buyers trying to secure it. The challenge is balancing two important goals: not paying more than the property is worth while still putting yourself in a position to win.

This is where strategy matters. We spend a significant amount of time communicating directly with listing agents to understand what's most important to the seller. Is it the closing timeline? The strength of financing? The certainty of the transaction? We gather as much information as possible about the competitive landscape so our clients can make informed decisions.

In some situations, we may also utilize strategies like escalation clauses to help buyers stay competitive as other offers come in. Every situation is different, but having the right information and a clear negotiation strategy can make all the difference.

Our goal isn't just to help you win. It's to help you win the right property at the right terms.

Chad McMahan |

Sedona Creek Retreat🌊 110 feet of private Oak Creek. Your own beach. Your own slice of Sedona magic.Sedona Creek Retreat...
06/17/2026

Sedona Creek Retreat

🌊 110 feet of private Oak Creek. Your own beach. Your own slice of Sedona magic.

Sedona Creek Retreat is unlike anything else in the area — and the renovation is almost complete. Fresh photos dropping soon, but trust us… you'll want to get on this early. 👀

What's waiting for you:
🏖️ Private creekfront beach — swim, fish, or just listen to the water
🏊 Private pool + spa grotto
🪟 Floor-to-ceiling luxury viewing windows
🌿 Wraparound deck made for morning coffee moments
☕ Walking distance to breakfast & lunch spots
🥾 Minutes from Slide Rock State Park & West Fork trails

8 beds | 6 baths | 4,400 sq ft

Creekfront properties this rare don't stay available for long. This is your sign. 🌿

Renovation wrapping up — inquire now to get ahead:
📞 (928) 300-9449
✉️ [email protected]

06/17/2026

Not all areas in Sedona perform the same as short-term rentals.

A lot of people assume they can buy anywhere in the market and expect similar returns, but location still matters. While many submarkets produce comparable results, some of the properties farther outside of town need to offer significantly more amenities and on-site entertainment to attract guests and justify strong rental performance.

There are also a few areas that are simply too far removed from the core Sedona experience. In some cases, those are locations I recommend avoiding altogether. That's why one of the first things we do during a consultation is pull up a map, walk through the different submarkets, and provide a quick overview of what investors should know before they start shopping for properties.

My goal is to make sure every client understands the opportunities, the risks, and the local regulations before making a decision. Whether it's questions about specific neighborhoods, short-term rental rules, or projected returns, we take the time needed to make sure you feel informed and confident moving forward.

If you're considering a short-term rental investment in Sedona, let's have a conversation about which areas align best with your goals.

Chad McMahan | License

🌄 Sedona just got a whole lot more luxurious.The Tuscan Red Rock Overlook is officially open — and after a stunning reno...
06/16/2026

🌄 Sedona just got a whole lot more luxurious.
The Tuscan Red Rock Overlook is officially open — and after a stunning renovation, this villa is on another level entirely. See it for yourself 👇

▶️ https://www.youtube.com/watch?v=oxXZlT-zWUE
Picture this:

🏊 Two resort-style pools with cascading waterfalls

🧖 Finnish sauna, plunge pool & spa grotto

🧂 Himalayan Salt Room for true deep relaxation

🍷 Wine Cellar Lounge with a hand-painted vineyard mural

🌿 Hammock grove tucked inside a private orchard

💆 Zero Gravity massage chairs

🌋 Sweeping panoramic views of Sedona's iconic red rocks

👨‍🍳 Full chef's kitchen + elegant formal dining
6 beds | 4.5 baths | 4,800 sq ft | Sleeps up to 18
This is the kind of place that makes you never want to leave. ✨
Book your stay:

🔗 https://www.airbnb.com/rooms/1706257678361929108
Questions? Talk to Chad:

📞 (928) 300-9449

✉️ [email protected]

🌐 SedonaInvesting.com

06/16/2026

One of the biggest mistakes I see owners make is optimizing their property for the busiest months and ignoring the slower seasons.

The real key to maximizing revenue is giving guests a reason to book when demand naturally drops.

In most vacation markets, the offseason tends to be the hottest part of summer—often around August—and the colder winter months outside of the holiday season. While Christmas and New Year's usually perform well, bookings can slow down before and after those peak dates.

That's where the right amenities make all the difference.

During the summer, properties with pools often have a major advantage. But it's not just about having a pool. The home also needs to photograph well, feel safe and inviting, deliver a great guest experience, and have strong reviews that build trust before a guest ever arrives.

In the winter, guests are looking for a different experience. Features like a hot tub, in-ground spa, steam sauna, outdoor fireplace, or other cozy amenities can significantly increase demand during slower months.

The highest-performing short-term rentals aren't just great properties—they're designed to match what guests want during every season of the year.

If you're considering buying a vacation rental or want to improve the performance of your current property, I'd be happy to help you identify the upgrades that can have the biggest impact on your revenue.

Chad McMahan | License

06/15/2026

Everyone thinks more properties = more returns.

In short-term rentals, it's backwards.

The ROI sweet spot is $1.5M–$3.5M.

One $3M property can out-return three $1M properties.

Stop chasing doors.

Chase the price band where the returns actually live.

06/13/2026

Most people think a “successful deal” just means getting to the closing table.

That’s the bare minimum.

A successful transaction is getting you into a property that checks two boxes at the same time: it performs as a short-term rental today, and it’s still highly desirable to a buyer when you decide to sell down the road.

I’m not just looking at what works right now—I’m looking at what’s going to hold demand. Location, layout, amenities, and overall appeal all matter, because the same things that drive bookings are the things that drive resale value.

The goal isn’t just to buy a property.

It’s to buy the right property—one that generates income while you own it and gives you options when you exit (ideally much later).

That’s how you turn a transaction into a long-term win.

Chad McMahan |

06/13/2026

Check insurability before you make the offer.

Address

3150 W State Route 89A, Ste. 4A
Sedona, AZ
86336

Telephone

+19283230031

Website

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