The Equity Team - Realty One Group Mountain Desert

The Equity Team - Realty One Group Mountain Desert Chad has lived in the Sedona area for over 30 years and has been a Sedona-specific realtor for 15 years.

He specializes in Sedona luxury real estate, cash flow investments, and short-term rental properties. Realty One Group Mountan Desert
Broker License Number: LC654107002

09/25/2026

What separates a smart Sedona luxury short-term rental buy from an average one?

The process starts with data.

I’ve been working with short-term rental clients in Sedona since it became legally allowed in 2016, which means I’m not guessing—I’m pulling from years of real performance data from clients who are absolutely crushing this market. That gives us a huge advantage when analyzing a potential property, because we’re not just looking at what it is today. We’re looking at what it could become with the right improvements.

From there, I compare the subject property against similar high-performing rentals. Same bedroom count. Similar views. Pool, spa, amenities, layout, location, and overall guest appeal. Then we start modeling the upside. What happens if we add a pool and spa? What if we put in a sand volleyball court, upgrade the flooring, repaint the property, improve the kitchen and bathrooms, or even add a bedroom? Once we identify the right path, I can pull comparable properties that already have those features and use that data to show you what the property could realistically perform like after the improvements are made.

That’s how we analyze deals the right way—using real market proof, not assumptions.

If you want to see how a Sedona luxury short-term rental could perform before you buy or renovate, let’s take a look at it together.

Chad McMahan |

09/24/2026

Guessing your STR operating expenses is how you lose money.

We've tracked real Sedona numbers since 2016.

Pool, acreage, insurance — each one moves the figure.

Estimate from data, not hope.

09/24/2026

How did we build the Equity Team brand?

Simple: data-driven decisions that actually translate into results.

We don’t just throw numbers around—we use real information, grounded in market reality, to shape projections and strategies that hold up under pressure.

Here’s what sets us apart:
We don’t just hand over revenue projections—we back them up with optimization strategies and the ex*****on to match.

Why are our projections often stronger than the competition’s?
Because we’re better at unlocking property potential.

We look at what our clients are actually earning with optimized listings—and we use that data to fuel success for every new project we take on.

Better insights. Better ex*****on. Better results.

—

Chad McMahan |

09/23/2026

Occupancy rate isn't luck.

It's desirability balanced against the nightly rate.

Good management holds 75-85% occupancy at premium prices.

But gross annual revenue is the number to plan around.

09/23/2026

📢 Want to boost your short-term rental bookings?

Whether you're self-managing or using a property management company, visibility is everything.

If you’re outsourcing, great—just make sure they know what they’re doing. A solid property manager will handle the tech, the tools, and the optimization strategies that directly impact your occupancy rate and ADR (average daily rate).

But if you're self-managing, don’t get lost in the weeds with fancy software before you nail the fundamentals.

Start with great photography and videography. It sounds basic, but it's one of the highest ROI moves you can make. Your listing needs to look like the best option before anyone even clicks in.

Stand out visually, and the bookings follow.

—
Chad McMahan | Lic.

09/22/2026

Most agents will say yes to anything for the commission.

We say no.

If a property won't hit your cash flow target, you'll hear it from us that day.

Your success beats our paycheck.

09/22/2026

I don’t recommend properties just because they “look good.”

If I’m putting something in front of you, it’s already passed a very specific filter.

First—risk. I’m looking for properties that don’t come with unnecessary headaches. That means strong fundamentals, not speculation.

Second—compliance. If it’s not short-term rental friendly, it’s a non-starter. No gray areas, no guessing. It has to be able to legally operate the way you intend to use it.

And third—performance. This is the big one. Before I ever recommend a property, I’ve already run the numbers. I’m looking for something that has the potential to generate a strong return—not just “break even,” but actually perform.

Low risk. STR compliant. Strong ROI.

If it doesn’t check all three, it doesn’t make the list.

That’s how you avoid bad investments—and focus only on opportunities that make sense.

Chad McMahan |

09/21/2026

Buyers skip the one check that can sink a Sedona deal.

Is it short-term-rental compliant?

Some learn a week after closing it's restricted.

We verify the deed before you're under contract.

09/21/2026

What’s the sweet spot for ROI on short-term rentals in Sedona?

Right now, we’re seeing the strongest returns in the $2M to $2.8M range. Properties in that zone are consistently performing at a high level—and the demand isn’t slowing down.

That said, opportunities still exist from around $900K up to $3M. If you’re aiming for max ROI, the mid-$2M range is where it’s at. But if that price point isn’t in reach, don’t worry—there are still solid plays below that.

Bottom line: ROI is all about strategic positioning, not just price.

Let’s find the right fit for your goals.

Chad McMahan |

09/20/2026

Most homes sit because they look like the price.

Make a $2.5M listing feel like $3.5M and buyers think they found a deal.

Pre-qualify every viewer.

Presentation is the whole game.

Address

3150 W State Route 89A, Ste. 4A
Sedona, AZ
86336

Telephone

+19283230031

Website

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