Emily Lethgo

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Emily Lethgo Welcome to our newly renovated mid-century modern cabin! 🌲🏡

Direct bookings are great for STR owners. But is booking direct actually better for the guest?Most hosts say "book direc...
10/10/2026

Direct bookings are great for STR owners. But is booking direct actually better for the guest?

Most hosts say "book direct" and stop there. The ones getting direct bookings give guests a real reason to say yes.

The good news: those reasons don't have to cost much. A few ideas:

1. First dibs on next year's holiday weekends
2. Early check-in or late checkout when the calendar allows
3. A returning guest rate you set
4. Shorter minimum stays on gap nights
5. A local welcome treat from a shop down the road

Then tell guests about it everywhere: your website, your posts, and your welcome book. They can't choose a perk they don't know exists.

Comment DIRECT and I'll send you the direct booking perks list we use.

5 things STR owners should post the morning after a 5-star review ⭐A great review is sitting in your inbox. Most hosts r...
10/09/2026

5 things STR owners should post the morning after a 5-star review ⭐

A great review is sitting in your inbox. Most hosts read it, smile, and move on. The ones building a brand guests trust put it to work the same day.

1. Share the review itself. Screenshot it for Stories and hide the guest's last name unless they've said yes.

2. Show the exact thing they loved. If they mentioned the hot tub at sunset, post the hot tub at sunset. Let future guests see it through a real guest's eyes.

3. Say thank you in your own voice. A quick video or note from you reminds people there's a real host behind this property.

4. Pair it with your open dates. "Want a stay like this? Fall weekends are still open" turns a kind review into a next step.

5. Save it to a highlight. A "Guest Love" highlight works for you every time someone new lands on your profile.

You already earned the review. Posting it is how future guests get to see it.

Comment REVIEW and I'll send you the review post template we use!

Some advice in this industry needs to be retired. Here are the STR social media myths we hear constantly and what's actu...
09/16/2026

Some advice in this industry needs to be retired. Here are the STR social media myths we hear constantly and what's actually true 😀

09/16/2026

Why is your phone storage always full...
b/c the marketing never stops of course 😉

09/15/2026

Signs you need a social media agency that actually knows the short-term rental industry. 😊

You've hired someone before and spent half the time explaining what a gap night is.

Your Instagram looks nothing like your property.

You're posting but nothing is connecting to actual bookings.

You know you should be building a brand but you don't have the time or the strategy.

You're still 100% dependent on Airbnb and it keeps you up at night.

If any of these hit, the free guide is the right first step. Link in bio. 🏆

09/15/2026

10 hooks that always work for STR content ☺️

1. POV: You just found the cabin you'll be thinking about for the next 6 months.
2. The Airbnb amenity guests never stop thinking about...
3. 3 reasons guests keep extending their stay here...
4. Nobody talks about this part of visiting [Destination]...
5. I bet you can't guess what this room is for...
6. Before you book an Airbnb in [Destination], watch this.
7. The first thing guests do when they walk through this door...
8. You won't believe what's hidden behind this door...
9. Come spend 30 seconds at our cabin.
10. Warning: This cabin may cause you to immediately check your PTO balance.

Comment HOOK if you need more ideas ✨

Things we think about so you don’t have to ✨Every post, every caption, every strategy decision… it is all intentional. N...
09/14/2026

Things we think about so you don’t have to ✨

Every post, every caption, every strategy decision… it is all intentional. Nothing is random, and nothing is just for the sake of posting.

We are looking at the bigger picture at all times. Your positioning, your audience, your visuals, your data, and most importantly, how it all works together to actually grow your brand.

Because luxury marketing should feel effortless on your end. That is the standard.

09/14/2026

If I was an Airbnb host, here are 3 things I would post about my property (from someone who actually manages STR social media for a living)

1. The thing guests always say when they walk in. That reaction is your hook.

2. The one detail about your property that no other listing in your market has. That's your differentiator.

3. The reason you bought this property in the first place. That's your brand story.

You don't need more content ideas. You need a strategy that turns what you already have into direct bookings.

Save this for later ✨

OTA dependence isn't just a fee problem. It's a control problem. Here's what that actually means for your business and w...
09/11/2026

OTA dependence isn't just a fee problem. It's a control problem. Here's what that actually means for your business and what serious STR owners are doing instead ✨

09/11/2026

Every Airbnb host I talk to says the same thing. 'I just don't know what to post.' And I get it. But here's the thing: you already have the content. You just don't have the strategy to see it yet 😊

The properties, the guest moments, the behind-the-scenes, the transformation your guests feel when they walk in. That's content. Our free guide breaks down exactly why your calendar isn't full and what to do about it. Link in bio or comment GUIDE! 🤝

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Sevierville, TN

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