Roman Shersher

Expert and 18-year Real Estate Broker & Investor Roman has negotiated the buying and selling of hundreds of homes from coast to coast.

09/01/2026

AI can tell you a lot about a home. Here's what it can't tell you:

🏠 Condition — of the home, or of the homes its price comparisons are built on

🌳 Feel — how a street actually lives at rush hour or on a Saturday morning

🏫 School lines — one side of a street can feed a different school than the other

📍 Position — a corner lot and a spot deep in the cul-de-sac aren't the same value

🚧 What hasn't been announced — the empty field that's about to become a development

And that's not the whole list. Every neighborhood has things you only learn by being there — or by talking to someone who has.

Read the full article: https://www.parkwayestate.com/blog/how-ai-is-changing-the-home-search-and-how-to-make-it-work-for-you

08/20/2026

JUST LISTED FOR LEASE 💥

1344 N Martel Ave #302
2 Beds 🛌 2 Baths 🛀 1,238 📐

Offered at: $3,250 / Mo.

Perched on the top floor and bathed in natural light, this beautifully updated 2-bedroom, 2-bathroom corner unit is a rare find in the heart of the city, adjacent to Spaulding Square and just steps from the neighborhood's trendiest shops, restaurants, and nightlife. The kitchen has been fully renovated with quartz countertops, a new sink with water filtration, new hardware and fixtures, soft-close cabinetry, and brand-new stainless steel appliances. Both bathrooms have been updated, and the primary suite includes a new dual vanity and an above-shower heater for cooler days. New lighting and flooring run throughout, and a front-facing balcony overlooks the street below. Both bedrooms are spacious with ample closet space, and a walk-in storage/pantry adds extra convenience.

The building itself is secured entry for peace of mind, with a shared laundry room, recreation room, and a community pool. Two spacious tandem parking spots in a gated garage are included — a rare bonus in this walkable, amenity-rich pocket of the city. Live surrounded by the energy of one of the area's most sought-after neighborhoods, with everything you need right outside your door. Schedule your showing today — this one won't last.

08/17/2026

A quick snapshot of where things stand nationally at the midpoint of 2026:

📊 Median home price: $440,600 — up just 1.8% from a year ago
🏠 Inventory improved to about 4.6 months of supply
🤝 Nearly half of sellers are offering buyers concessions

Here's the thing, though: these are national averages, and real estate has never been more local. Your neighborhood, your price range, and your property type can look completely different from the headline — sometimes in the opposite direction.

The national numbers set the backdrop. What actually matters is what's happening on your street. Want a read on your area? Reach out anytime.

08/13/2026

LEASED 💥💥💥

6008 Carlton Way Hollywood

3 Beds 🛌 2 Baths 🛀 1,430 sf

Leased at: $7,200 / mo.

Another beautiful furnished home matched with the perfect long-term tenants!

We went through a thorough screening process to ensure our clients secured qualified, long-term renters who will truly care for the property—because protecting your investment is always the priority.

This one checked all the boxes and we’re proud to deliver a seamless, successful lease from start to finish. 🏡🔑

Thinking about leasing your property? Let’s make it just as smooth (and successful) 📞

08/12/2026

Most agents keep buyer criteria in their head. It works until you have more than about eight clients.

I have 102. So I built something.

Twice a day — dawn and 4:30pm — the system pulls every new listing from MLS, scores it against every active buyer profile, and surfaces only the real matches. 3,600+ buyer-property pairs scored per run. Automatically.

But that's not the valuable part. The valuable part is what happens next.

For every match that clears the bar, it writes the outreach. A call script with talking points specific to that buyer and that property. A voicemail script. A text template. An email draft. Rate-buydown calculations if the numbers work. All personalized. All ready to send.

I open my phone in the morning and the work isn't just organized — it's drafted.

37 runs in 23 days. No deals closed from it yet — still early. But coverage is total, response time is near-zero, and nobody falls through the cracks because I forgot their criteria.

This pattern isn't limited to real estate. Any business matching supply to demand — recruiters, insurance brokers, wholesalers — can run the same architecture.

What's the one matching problem you're still doing manually, and writing every outreach from scratch?

08/06/2026

Here are the latest housing market statistics for Los Angeles, CA!

If you’d like more detail on the market, what’s available or how much your home might be worth, let’s set up a meeting to discuss!

08/04/2026

For two years, the plan was basically the same for everyone: wait for rates to drop, then make a move. 🏡

That dramatic drop never really came — but the market changed anyway.

Halfway through 2026, buyers in a lot of markets have more homes to choose from, more time to decide, and more room to negotiate than they've had in years. Sellers are adjusting to a slower, more selective market.

Whether you're buying, selling, or just staying put, here's the short version: this is finally a market you can plan in, not just react to.

Read the full article: https://www.parkwayestate.com/blog/2026-mid-year-market-check-in-what-the-first-half-of-the-year-tells-us-about-your-next-move

07/21/2026

Here's a number most buyers don't know: about 44% of sellers recently gave buyers a concession — close to the highest share on record. 💰

A concession is money the seller credits toward your closing costs instead of cutting the price, which lowers the cash you bring on closing day. There's another lever too: a rate buydown, where the seller pays to lower your mortgage rate. Take $10,000 off the price and your payment barely moves — put that same $10,000 toward your rate and you feel it every month.

Same money out of the seller's pocket. A much bigger result in yours.

Read the full article: https://www.parkwayestate.com/blog/what-you-can-negotiate-in-a-home-purchase-that-most-buyers-don-t-realize

07/20/2026

🏡 Homeownership really is a different kind of happiness.

It's not just about the house—it's about the lifestyle, stability, and freedom that come with it. 💛

If you've been thinking about buying (or even just curious about your options), I'm here to help make the process simple and stress-free. 🤝

Let's talk about your real estate goals. 😊

📩 Send me a message when you're ready—I'd love to help you find the place you'll call home.

Address

15021 Ventura Boulevard
Sherman Oaks, CA
91403

Telephone

+18182085881

Website

http://parkwayestate.com/

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