08/16/2021
A major transaction was completed yesterday at MY price to assure that a property I owned would be used in the way I had envisioned it and with people who understand what the property is and how it fits into an area tied to a national forest. What I owned was something quite rare to find in America anymore. It had a vista that someone walked into 200 years ago and farmed and cared for. You can see three states from that vista. I was able to purchase it at a bargain price. The original owners are buried there, and their graves marked.
Even though I will not be able to pursue the dream I once had of living there, I feel very confident that those who now own it will be able to enjoy it without destroying the history of that property.
Perhaps when I set up a new blog I will comment further about the selling process and how important it is to fully understand your customer. If you understand what is unique about what you own and you can identify people who share that same desire, price is meaningless, as the price is perception. Even against unfavorable market valuations, if your buyer sees your vision, you can name your price and still KNOW, as I do, that the buyers have purchased and will care for that chunk of gold that you owned. If you understand that, you can sell anything to anyone at any reasonable price and know that you have done that person a service. Remember that Zig Ziglar said that if you helped people get what they want, you can get what you want. That is certainly still true today.