03/31/2020
YouTube social media campaigns
Over 400 hours of video content are uploaded every minute to YouTube, which made the “social media platform” list for the first time in 2016.
YouTube quickly blew past other platforms to land behind Facebook in the #2 slot going into 2019. YouTube can be a powerful addition to your social media toolkit and provide your brand with access to even more influencers in your vertical.
1. Use intros and outros to create a consistent brand image. This can help make an instant impression on new viewers, and you can add your social links to other form profiles to encourage cross-platform interest.
2. Partner with other YouTube personalities. YouTube newcomer and singer Peter Hollens’ channel really took off after he partnered with violinist Lindsay Sterling for a Skyrim cover — a video that now has over 70 million views.
3. Link other content. Drive traffic using YouTube to encourage people to visit your website. You can mention an offer using a call to action (CTA) to push traffic and drive revenue.
4. Use annotations. Linking to other YouTube videos you have created can spur ongoing interest. This works exceptionally well when you connect videos with similar content like the Holderness Family does annually for Christmas after their viral “Christmas Jammies” video of 2013.
5. Create how-to videos. Some of the most popular videos on YouTube are instructional. Take something your brand can help people to do well and show them how to use your product or service effectively to achieve their goals.
6. Find a brand ambassador. Sponsoring another YouTuber is a great way to get mentions of your brand out there, and they can offer a personal fan-only code to their following on your behalf. Scottish teen Jamie Genevieve built a makeup tutorial channel, and now is a brand ambassador for Rimmel London.
YouTube social media campaigns
Over 400 hours of video content are uploaded every minute to YouTube, which made the “social media platform” list for the first time in 2016.
YouTube quickly blew past other platforms to land behind Facebook in the #2 slot going into 2019. YouTube can be a powerful addition to your social media toolkit and provide your brand with access to even more influencers in your vertical.
1. Use intros and outros to create a consistent brand image. This can help make an instant impression on new viewers, and you can add your social links to other form profiles to encourage cross-platform interest.
2. Partner with other YouTube personalities. YouTube newcomer and singer Peter Hollens’ channel really took off after he partnered with violinist Lindsay Sterling for a Skyrim cover — a video that now has over 70 million views.
3. Link other content. Drive traffic using YouTube to encourage people to visit your website. You can mention an offer using a call to action (CTA) to push traffic and drive revenue.
4. Use annotations. Linking to other YouTube videos you have created can spur ongoing interest. This works exceptionally well when you connect videos with similar content like the Holderness Family does annually for Christmas after their viral “Christmas Jammies” video of 2013.
5. Create how-to videos. Some of the most popular videos on YouTube are instructional. Take something your brand can help people to do well and show them how to use your product or service effectively to achieve their goals.
6. Find a brand ambassador. Sponsoring another YouTuber is a great way to get mentions of your brand out there, and they can offer a personal fan-only code to their following on your behalf. Scottish teen Jamie Genevieve built a makeup tutorial channel, and now is a brand ambassador for Rimmel London.