10/15/2026
931.
That’s how many pieces of content Gary Vay-Ner-Chuk said his team put out the day he took the stage at eXpCon.
Not to go viral. Not even to sell anything. To learn what people actually care about, in real time, from the reactions. Then he takes that attention offline: dinners, drinks, real conversations.
Meanwhile, most of us in this business are proud of one post a week.
That gap stuck with me more than anything else in three days in Salt Lake City. You don’t need 931. You don’t need a 30-person team. But posting is free, AI is a force multiplier. We over complicate things when we have very easy opportunities to create opportunities and get feedback.
I’m taking and making my business way more personal jn 2027.
Swipe through for the notes I brought home, and tell me which one you needed to hear. 👇
