Tara Mahrer, Realtor- Keller Williams Pinehurst

Tara Mahrer, Realtor- Keller Williams Pinehurst HOME- is where your story begins. I would love to be a part of your story. But the process of getting there can feel overwhelming. That’s where I come in.

Most buyers and sellers in Pinehurst, Southern Pines, and Whispering Pines aren’t just looking for a house, they’re looking for a lifestyle that fits their family, their passions, and the way they want to live every day. Between timing the market, navigating negotiations, and making the right long-term decision, it’s easy to feel uncertain about what move to make next. I’m Tara Mahrer, founder of Mahrer Realty. I help luxury and lifestyle clients cut through the noise so they can move forward with clarity and confidence. With a background in Military Operations, a Masters in Business, and a degree in design, I bring both structure and strategy to every transaction; paired with a trained eye for how a home lives, feels, and holds value over time. My role isn’t to be the hero of your buying or selling story, it’s to guide you through it. I listen closely, anticipate the details that matter, and walk with you step-by-step so you never feel rushed or in the dark. Because this decision is bigger than real estate; it’s about how you live. My family and I live the same lifestyle many of my clients are searching for: weekends on the golf course, time enjoying all NC has to offer, and evenings spent in a community that feels connected. I understand how important it is to find not just the right home, but the right rhythm of life. If you’re ready to align your home with the life you truly want in the Sandhills, let’s start with a simple conversation and map out your next steps.

WELCOME HOME 🥂They found the one.A beautifully updated home in Fayetteville that felt right from the beginning. The only...
09/25/2026

WELCOME HOME 🥂

They found the one.

A beautifully updated home in Fayetteville that felt right from the beginning. The only catch? Much of the journey from offer to closing would happen while they were thousands of miles away.

And these buyers handled it beautifully.

They trusted the process, asked thoughtful questions, made smart decisions, and stayed focused on the home they knew they wanted, even when the transaction gave us a few things to work through.

Inspections brought repairs that needed to be negotiated from overseas.

Then the appraisal came in below our contract price, which meant another round of conversations, numbers, options, and decisions.

Through every twist, they stayed engaged and intentional. My role was to make sure they had the information they needed, advocate for their interests here on the ground, and keep all the moving pieces organized while they were an ocean away.

And today, all of those decisions led here.

They are officially homeowners in North Carolina!

I couldn’t be more excited to welcome this family to their beautifully updated Fayetteville home and finally see them walk through the door knowing it is theirs.

Buying a home from overseas isn’t always the easiest path. But with trust, communication, a good plan, and buyers willing to stay engaged in the process, distance doesn’t have to stand between you and home.

Congratulations. You earned this moment!!

Some people leave a mark because of what they accomplish. Others leave one because of how they make people feel.Today is...
09/25/2026

Some people leave a mark because of what they accomplish. Others leave one because of how they make people feel.

Today is Dolly Parton Day, and while there are plenty of reasons to love Dolly, one of my favorites has always been the way she gives back, especially her commitment to putting books into the hands of children.

So today, I want to borrow a little of that Dolly spirit and make this about our community.

Tell me: What was the book you loved most as a child? Or what book do your kids ask you to read over and over again?

Drop it below. I’m putting together a Moore County-inspired list of books worth passing along to another generation.

And because celebrating Dolly should probably involve doing a little good too, I’m going to turn today’s conversation into something tangible for local kids. Stay tuned!!

A good community isn’t just the place we live. It’s what we choose to give back to it.

CADDIE TIP OF THE WEEKOne of this week's top Google searches in real estate-Should you wait for mortgage rates to fall b...
09/24/2026

CADDIE TIP OF THE WEEK

One of this week's top Google searches in real estate-
Should you wait for mortgage rates to fall before buying a home?

It's one of the questions I'm hearing from buyers right now, and it's a fair one.

Mortgage rates moved above 7% this week, so waiting for a better rate can sound like the obvious choice.

But here's the part that's easy to overlook:

**A lower interest rate doesn't automatically mean a better buying opportunity.**

If rates eventually come down, you may have more buyers jumping back into the market at the same time. That can mean more competition for the best homes, less negotiating room, and fewer opportunities to ask for seller concessions.

Meanwhile, today's market may give some buyers opportunities to negotiate things like:

• Purchase price
• Seller-paid closing costs
• Repairs or repair credits
• Mortgage rate buydowns
• Closing timelines and other favorable terms

So instead of asking:

“Should I wait until rates come down?”

I encourage buyers to ask:

“Can I comfortably afford the right home under today's terms?”

If the answer is no, waiting may absolutely make sense.

But if the payment works, you find the right home, and we can negotiate favorable terms, trying to perfectly time mortgage rates may not be the deciding factor you think it is.

Caddie Tip: Don't plan the entire round around one shot.

Look at the whole course: rate, price, inventory, competition, concessions, monthly payment, and how long you plan to own the home.

That's where the better real estate decisions are made.

Tara Mahrer- Your Home Caddie
Real Estate. Well Played.

I am so excited about where KW Military isheading. I am so grateful to Shandice and the Board of Directors at KW Militar...
09/24/2026

I am so excited about where KW Military is
heading. I am so grateful to Shandice and the Board of Directors at KW Military for trusting me to help build something incredible! 🇺🇸

Fall in the Sandhills might be one of my favorite versions of Moore County.Cooler mornings. Golf weather that makes you ...
09/23/2026

Fall in the Sandhills might be one of my favorite versions of Moore County.

Cooler mornings. Golf weather that makes you want to stay for another nine. Weekends filled with local festivals. Walks through the longleaf pines. Patios that are finally comfortable again.

So for this month's Clubhouse Perspectives, I put together my guide to fall in Moore County.

I'm sharing some of the events happening around Pinehurst, Southern Pines and Aberdeen, a few of my favorite ways to spend a fall weekend, places to get outside, and something I think matters if you're considering moving here: how different everyday life can feel from one Moore County community to another.

Because you can learn a lot about a place by looking at homes online.

But you understand it differently when you spend a Saturday there.

Read **Fall in the Sandhills: Your 2026 Guide to October in Moore County, NC** here:

https://www.taramahrer.com/blog/fall-in-the-sandhills-moore-county-nc-rkeet

What would you add to the list? I'd love to know your can't-miss Moore County fall tradition.

There’s something about the first day of fall that makes home feel a little different.The mornings get cooler. The golf ...
09/23/2026

There’s something about the first day of fall that makes home feel a little different.

The mornings get cooler. The golf courses start showing hints of color. Porches become the best seat in the house again. And somehow, a Saturday with football on, something cooking in the kitchen, and nowhere you need to be sounds pretty perfect.

Fall in Moore County is one of my favorite seasons because we actually get to enjoy it outside.

Golf in Pinehurst. The Blessing of the Hounds in Southern Pines. Evenings on the porch. Weekends around the lake. Windows open while you’re making dinner.

It’s a good reminder that where you live is about so much more than the house itself. It’s the life that happens around it.

Happy first day of fall, Moore County.

What’s the first thing that makes it officially feel like fall to you?

Moore County NC Real Estate Market Update | 24 Hour Market SnapshotThinking about buying or selling a home in Pinehurst,...
09/21/2026

Moore County NC Real Estate Market Update | 24 Hour Market Snapshot

Thinking about buying or selling a home in Pinehurst, Southern Pines, Whispering Pines, Aberdeen, Seven Lakes, Carthage, or West End?

Here's what happened in the Moore County NC real estate market this past weekend:
- 18 New Listings
- 08 Homes Under Contract
- 05 Closed Sale
- 17 Price Reductions

Market Performance:
✔️ 97% List-to-Sale Price Ratio
✔️ Average Days on Market: 42
✔️ Average Sales Price: $606,236

What does this mean for buyers and sellers in Moore County?

The market remains active, but today's buyers are more educated, selective, and strategic than we've seen in recent years. Homes that are priced correctly, professionally marketed, and move-in ready are still attracting strong interest.
Properties that miss the mark on pricing are seeing increased competition and price adjustments.

📍 Local Market Breakdown
• Aberdeen NC: 2 New Listings | Avg. List Price $364,500
• Southern Pines NC: 5 New Listings | Avg. List Price $419,577
• Cameron NC: 1 New Listings | Avg. List Price $369,970
• Vass NC: 1 New Listings | Avg. List Price $459,000
• Carthge NC: 1 New Listings | Avg. List Price $499,000
• Seven Lakes NC: 1 New Listings | Avg. List Price $625,000
•Pinehurst NC: 6 New Listings | Avg. List Price $663,983
•Whispering Pines NC: 1 New Listings | Avg. List Price $475,000

Whether you're relocating to Moore County, buying your first home, searching for golf community living in Pinehurst, or preparing to sell your property, understanding local market trends is the key to making smart decisions.

Every neighborhood is different. Every strategy should be too.

📲 Curious what your home is worth in today's market or wondering if now is the right time to buy in Moore County NC? Let's create a plan to get you the lifestyle you're looking for!

Some properties are about more than the address.70 Cochrane Castle Circle offered something distinctly Pinehurst: golf-f...
09/19/2026

Some properties are about more than the address.

70 Cochrane Castle Circle offered something distinctly Pinehurst: golf-front living on the prestigious National No. 9 course, an investment opportunity, and a home designed around the lifestyle that makes this area so special.

And now, it’s officially under contract!

Luxury real estate is rarely just about square footage or finishes. It’s about understanding what makes a property exceptional, identifying the right audience for it, and positioning the home so those details are impossible to overlook.

I’m incredibly grateful to my sellers for trusting me with a property this special and with the strategy behind bringing it to market.

From golf-front homes and investment properties to the communities that define the Pinehurst lifestyle, this is the part of Moore County real estate I truly love.

CADDIE TIP OF THE WEEKThe purchase price isn't the only thing you can negotiate.When buyers hear “negotiation,” they usu...
09/18/2026

CADDIE TIP OF THE WEEK

The purchase price isn't the only thing you can negotiate.

When buyers hear “negotiation,” they usually think of one thing: offering less for the house.

But sometimes, negotiating $10,000 off the purchase price isn't nearly as valuable as strategically using that same $10,000 somewhere else.

Depending on the property and the strength of your offer, there may be opportunities to negotiate:

• Seller-paid closing costs
• Mortgage rate buydowns
• Repair credits
• Certain repairs before closing
• HOA-related expenses
• Appliances or other personal property
• Closing dates and other terms that have real value to you

And this isn't just theoretical.

New national data shows *44.7% of homebuyers received a seller concession in August.

Here in North Carolina, nearby major markets were even higher: *53.57 for Moore County, *67.9% of Charlotte buyers, and 66.3% of Raleigh buyers received concessions.

That doesn't mean every seller will negotiate, and it definitely doesn't mean buyers should automatically ask for everything.

It means how you structure an offer matters.

The question I want my buyers asking isn't simply:

"How far under asking price can we offer?”

It's:

“How can we structure this offer to put me in the strongest financial position?”

Sometimes the smartest play isn't taking the biggest swing. It's knowing how to play the course.

Tara Mahrer, Realtor®
Your Home Caddie
Real Estate. Well Played.

Thinking about buying a home in Pinehurst, Southern Pines, Whispering Pines, Seven Lakes or elsewhere in Moore County? Let's look at the entire deal, not just the list price.

Moore County NC Real Estate Market Update | 24 Hour Market SnapshotThinking about buying or selling a home in Pinehurst,...
09/15/2026

Moore County NC Real Estate Market Update | 24 Hour Market Snapshot
Thinking about buying or selling a home in Pinehurst, Southern Pines, Whispering Pines, Aberdeen, Seven Lakes, Carthage, or West End?

Here's what happened in the Moore County NC real estate market this past weekend:
- 09 New Listings
- 19 Homes Under Contract
- 09 Closed Sale
- 33 Price Reductions

Market Performance:
✔️ 93% List-to-Sale Price Ratio
✔️ Average Days on Market: 73
✔️ Average Sales Price: $562,111

What does this mean for buyers and sellers in Moore County?
The market remains active, but today's buyers are more educated, selective, and strategic than we've seen in recent years. Homes that are priced correctly, professionally marketed, and move-in ready are still attracting strong interest.
Properties that miss the mark on pricing are seeing increased competition and price adjustments.

📍 Local Market Breakdown
• Pinehurst NC: 3 New Listings | Avg. List Price $715,000
• Vass NC: 1 New Listings | Avg. List Price $ 415,000
• Aberdeen NC: 1 New Listings | Avg. List Price $ 310,000
• West End NC: 1 New Listings | Avg. List Price $ 390,000
• Southern Pines NC: 1 New Listings | Avg. List Price $ 520,000
• Cameron NC: 2 New Listings | Avg. List Price $ 550,000

Whether you're relocating to Moore County, buying your first home, searching for golf community living in Pinehurst, or preparing to sell your property, understanding local market trends is the key to making smart decisions.

Every neighborhood is different. Every strategy should be too.

📲 Curious what your home is worth in today's market or wondering if now is the right time to buy in Moore County NC? Let's create a plan to get you the lifestyle you're looking for!

Address

KW Pinehurst/195 Short Street
Southern Pines, NC
28387

Telephone

+19102745960

Website

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