Lori Van Etten, Broker/Owner Van Etten & Co. LLC

Lori Van Etten, Broker/Owner Van Etten & Co. LLC At Van Etten & Co, we’re your trusted guide through one of life’s biggest decisions. Lori is a realtor, Army wife, and devoted Mom to three.

Rooted in relationships and driven by service, we take the time to truly understand your goals so we can help you achieve them with clarity and confidence. After marrying her husband, she left the small Georgia town where she was born and raised and has lived in five different states and Italy (twice)! These extraordinary experiences have given her a wealth of knowledge in relocating, and the tria

ls that come with it. Ever the optimist, Lori is always able to find the excitement in new beginnings and loves helping other families find the excitement that their new home will bring them! Lori’s passion for real estate began during her first experience of buying and then selling her family’s first home. She finds great joy in helping her clients through their real estate process and is dedicated to ensuring that their process is filled with wonderful memories for them. She believes in building strong relationships with her clients, actively searching with them for homes that exceed their expectations, and continuous communication with them to ensure that they’re always informed. Lori is the subject matter expert in military moves! Having moved every 2-3 years herself before settling in North Carolina, Lori understands completely the challenges that are faced by service members and their families during relocation. She has helped multiple families relocate to Moore County from as far away as Italy & Korea, and helped with their sight-unseen buying process. She’s able to incorporate FaceTime video calls, video walk-throughs, surrounding area photos, and providing extra photos of the home to ensure her clients are able to see every nook and cranny of a house they want to make their home. Her conversations with her clients go so far beyond just the bathroom and bedroom count; she wants to talk about the kitchen, outdoor living spaces, what they like to do for fun; all to ensure that she’s able to help find a house that will bring joy to the lives of the family within it. In addition to helping you find your new home, Lori can help you sell your current house! She is extremely well versed in the real estate market in Moore County, and will seamlessly guide you through the selling process. Again, it’s not about rooms and bathrooms, Lori takes her sellers back to the beginning, and begins the process with why a seller BOUGHT their current home. Understanding what led a homeowner to purchase their current house will lay the framework for potential buyers, and Lori believes in starting the selling process on that same framework. She has a wide array of techniques and strategies that will help your home stand out against all of the rest that includes: staging, professional photography, 3D walk through, open houses, and expert marketing. While selling a home can be a stressful process, Lori works with her clients to ensure the best outcome in the selling process. During her free time, Lori enjoys spending time with her family, gardening, interior design, entertaining friends, and reading.

✨ UNDER CONTRACT ✨This one feels extra special. ❤️804 W Main St in Benson is officially under contract and I couldn’t be...
06/10/2026

✨ UNDER CONTRACT ✨

This one feels extra special. ❤️

804 W Main St in Benson is officially under contract and I couldn’t be happier for these buyers. I’ve known them for a long time, which makes moments like this even more meaningful.

This home had so much character and charm… mature pecan trees, a beautiful pool, an old barn full of personality, and landscaping that made you want to slow down and stay awhile. 🌳🏡

Sometimes the right house just feels right and this one felt like home from the beginning.

So excited for this next chapter and grateful to be part of it. 💙

People see the houses, contracts, and closing photos… but there’s a lot more to me than real estate💙If you know me in re...
06/02/2026

People see the houses, contracts, and closing photos… but there’s a lot more to me than real estate💙

If you know me in real life, you know I care deeply.

I’m calm in stressful moments ✨ organized behind the scenes 📝 responsive 📱 and I probably think about your situation long after our conversation ends.

I care more about relationships than transactions, and I work really hard behind the scenes so my clients don’t have to carry the stress. My goal has never been to just help someone buy or sell a house…it’s to make people feel taken care of 🏡

Outside of real estate, I’m a mom 🤍 a military spouse 🇺🇸 an animal lover 🐾 and someone who believes there’s value in slowing down, listening, and trusting both experience and intuition ✨

Over the years, clients have said things that I’ll never forget…

One told me, “I waited 10 years to work with you.” 🥹

Another told me I was “a gift from God.” 🤍

Those words have stayed with me...not because of recognition, but because they remind me that how we make people feel matters.

At the end of the day, I don’t want people to remember me because I sold them a house.

I hope they remember that they felt supported, cared for, and knew they had someone in their corner 💙

So if we haven’t met yet...hi, I’m Lori 🐾✨

Under contract ✨So excited for these buyers who are officially under contract on this beautiful home in Cameron. There’s...
05/26/2026

Under contract ✨

So excited for these buyers who are officially under contract on this beautiful home in Cameron. There’s something really special about helping people through such a big chapter...especially when they come through past client referrals.

It means so much to have clients who trust me enough to send their friends and family my way.

This one checked all the boxes and I’m so happy we were able to make it happen.🏡💙

Listing agent:Kevin Wester

So happy for my military buyers who officially closed on their new home in Carthage 🇺🇸🏡This one took strategy, teamwork,...
05/13/2026

So happy for my military buyers who officially closed on their new home in Carthage 🇺🇸🏡

This one took strategy, teamwork, and a lot of behind the scenes negotiating, and I’m honestly so excited for how it all came together for them.

We were able to negotiate $20,000 in seller concessions, get all of their closing costs covered, have their builder deposit returned back to them at closing, AND structure things so they could use their own lender and attorney.

Since they used their VA loan, we also strategically used part of the concessions to pay off two debts so they could fully maximize the credits, along with a 3-year rate buy down to help keep payments more comfortable those first few years.

Helping military families navigate these moving pieces and creating a plan that truly benefits them is one of my favorite parts of what I do.

It’s never just about getting under contract for me...it’s about helping my clients make smart financial decisions and setting them up as best as possible for this next chapter.

So grateful they trusted me through the process 💙

Just SOLD 🏡✨195 Mullingar is officially sold! 💙What makes this one extra special is that I had the honor of helping thes...
05/12/2026

Just SOLD 🏡✨

195 Mullingar is officially sold!

💙What makes this one extra special is that I had the honor of helping these amazing sellers buy this home years ago…and now helping them successfully sell it as they start their next chapter.

I truly loved working with them through both milestones, and I’m so grateful for the trust they placed in me along the way. Congratulations to my wonderful sellers and the lucky new homeowners!

If you’re thinking about buying or selling, I’d love to help you every step of the way too.

They said yes to the address 🏡💙This sweet military family trusted me through the process, looked at several homes over a...
05/01/2026

They said yes to the address 🏡💙

This sweet military family trusted me through the process, looked at several homes over a few days, and when we walked into this one…we all knew.

Moves aren’t always easy, especially military ones...but finding the right home makes all the difference.

So grateful to be part of their story and help them land here in the Pines 🇺🇸

🏡So excited for my buyers who are officially under contract.We spent a few days touring... about 10 homes over 3 differe...
04/10/2026

🏡So excited for my buyers who are officially under contract.

We spent a few days touring... about 10 homes over 3 different days and then we walked into this one… and just knew.

They ended up choosing a new construction home, which felt like the perfect fit for this season of life: fresh, low maintenance, and completely their own from the start.

These two are truly the sweetest, and I’m so grateful they trusted me to guide them through the process. It’s always more than just finding a house; it’s about finding the right place to land.

Can’t wait to see this one come together for them.

🏠Some homes are all about location & and this was one of them.After 5 months on the market, the right buyers came along,...
04/08/2026

🏠Some homes are all about location & and this was one of them.

After 5 months on the market, the right buyers came along, drawn to what makes this setting so special…just moments from Pinehurst No. 2 ⛳️and the timeless golf lifestyle it represents.

My seller was truly exceptional...gracious, patient, and trusting every step of the way. It made all the difference in getting us to the closing table.

In the end, this home found exactly who it was meant for.

So grateful to have been part of this story 💙

🏡Real estate has always been about people for me and every now and then, it comes full circle.🇮🇹Ten years ago, our paths...
04/01/2026

🏡Real estate has always been about people for me and every now and then, it comes full circle.

🇮🇹Ten years ago, our paths crossed in Italy… and now they are homeowners.

I’m so grateful to be part of their story. They truly are the sweetest, and I can’t wait to have them here in the Pines🌲

🏠The listing agent was wonderful to work with…professional, responsive, and it made for such a smooth transaction all around.

These are the moments that remind me why I do what I do.

✨Under Contract in Just One Week ✨195 Mullingar is officially under contract, and this one is a perfect example of what ...
03/16/2026

✨Under Contract in Just One Week ✨

195 Mullingar is officially under contract, and this one is a perfect example of what happens when preparation meets the right strategy.

My sellers put in the work before we ever hit the market…thoughtful decluttering, intentional staging, and getting the home truly ready for buyers to walk in and feel something.

And it showed.

Strong interest. Quality showings. And an accepted contract within the first week.

This is exactly why we don’t rush the prep phase.

How a home feels matters just as much as how it’s priced.

So excited for these sellers and what’s next for them 💙

Address

Southern Pines, NC

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 1pm

Telephone

+18508908481

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