05/19/2026
I had a conversation recently with someone who already had another property under contract and needed to sell their horse property FAST. They mentioned they had a potential agent in mind, but they werenāt under contract with anyone yet. They basically told me āIām not interested, thanks!ā
And honestly, it reminded me of something I see happen over and over again in this industry when Iām connecting with people. It is honestly sometimes frustrating because I try to warn people before handā¦
When people choose agents based on cheaper commission or convenience, or because someone is āniceā instead of choosing based on proven expertise in the type of property they actually own it actually costs them WAY more in the long run.
Horse properties are NOT traditional residential homes.
A specialized equestrian property requires a completely different level of marketing, networking, presentation, and buyer targeting than your average house in town. If your agent does not have deep connections within the equine industry, understand horse property functionality, or know how to strategically present a niche property to the RIGHT buyers, you risk your home sitting on the market while critical time slips away.
I genuinely hope this family gets their property sold quickly. Truly. But when these situations donāt work out, after months wasted and hundreds of days on market, thatās usually when I get the phone call asking what went wrong and if I can fix it.
Iāve even had people try to ask for my expertise and advice while they have already hired an agent in which I have to tell them that legally their agent has been hired and I cannot help you, itās too late, and I donāt want to loose my license by advising you when you already have hired someone to do the very job you are asking me to do for you.
And by that point, the damage is often already done.
Once a property develops a reputation from sitting too long with little activity or poor marketing, it becomes significantly harder to reposition and relaunch successfully. I can absolutely help revive properties that struggled previously, and I have done it, but it is always easier to make the right decision from the start rather than trying to recover after momentum and buyer perception have already been lost.
My goal is not to just ālist homes.ā
I specialize in presenting unique and specialized properties. Higher end horse farms, equestrian facilities, acreage properties, and niche estates require strategy, industry knowledge, and targeted exposure. That is completely different than simply putting a home on the MLS and hoping the right buyer eventually finds it.
The reality is this:
If I owned a commercial building, I would hire a commercial agent.
If I owned lakefront luxury property, I would hire a luxury waterfront specialist.
And if I owned a horse property, I would absolutely hire an equestrian property specialist with proven results and a strong horse industry network.
When my equity is on the line, I choose results over familiarity every single time.
Choosing the RIGHT agent first matters more than people realize.
Iād also like to add that having a conversation with me costs nothing. If you meet with me and realize weāre not a good fit you can use whoever youād like, but I invite you to have a conversation first especially when youāre selling a specialized property.