11/05/2021
Today we're talking about marketing your listing and the first part might not be what you expected..
STEP 1: Here's the thing: The goal is to create the vision of a lifestyle that's desirable to the buyers.
Your home should appear clean and cozy while still having that “lived in” feel.
Following these tips helps buyers imagine it as the place for them!
The First Impression: Add a Welcome mat and seasonal flowers or accents. *Spruce stems in planters or aluminum buckets are pretty for Winter
Comfort Items - Throw pillows and blankets, candles, a plate of fresh cookies, area rugs. All things cozy! Take inventory of what you might need to shop for!
The Back Yard - Stage a seating area. This is another great place to add those comfort items, especially with the high percentage of buyers who are looking for a great outdoor space!
The Bathroom - The bathroom is an easy place to add a luxurious feel. Hang white towels, set out a decorative soap bottle, and a small plant for a touch of elegance.
Dining Spaces - Set the table! Like I said, your house should feel “lived in”. Set the table with chargers, plates, and napkins. Buyers will imagine themselves sitting down here for a nice, home-cooked meal. Plus it doubles as decor! *Don't forget flowers!
STEP 2. Social Media - Soon, we’ll take professional photos to show off what makes the home unique. Your staging upgrades will help show off the lifestyle desirable to the buyer.
3. MLS Description - Another important piece of our marketing strategy is the MLS description. We’ll work together to review the best features of your house. Maybe it’s the upgraded kitchen, proximity to schools, shops, or restaurants, or the boujee backyard. Consider this the meat and potatoes of the listing. It puts words to the uniqueness of your home. Which, combined with those professional photos make your listing really stand out.