09/25/2026
Reveille in South Hall: How a 500-Acre Live-Work-Play Community Could Reshape Braselton
What the Reveille master plan includes, the infrastructure coming to Highway 211, and what the area’s residential growth means for the future
If you have driven along Old Winder Highway/Georgia 211 near Union Church Road, you have probably noticed how quickly this part of South Hall is changing. One of the biggest projects behind that transformation is Reveille, a large master-planned community designed to bring homes, apartments, retail, offices, hospitality, recreation and entertainment together in one location.
Reveille is planned on approximately 508 acres at Old Winder Highway and Union Church Road, near Braselton, Château Élan and I-85. The developer, Atlanta-based Rotunda Land & Development Group, describes it as a true “live, work, play” community influenced by New Urbanism. The current plan calls for single-family homes, townhomes, cottages, multifamily residences and assisted living, along with commercial and office uses.
The residential numbers are substantial. The current Reveille website lists 219 single-family homes, 945 townhomes, 560 multifamily residences, 220 cottages and a 25-unit assisted living community. That adds up to 1,969 residential and assisted-living units. Because large developments can be modified during planning and construction, buyers should rely on the latest approved plans rather than older marketing numbers, which have described different totals.
The commercial side is what makes Reveille especially interesting. Plans call for more than 100,000 square feet of retail and commercial space, approximately 120,000 square feet of office space, a 175-room hotel, outdoor eateries, shops, event space and the unusual Automotive Paddocks concept. There is also a planned 50-acre community lake, pedestrian trails and significant green space. Reveille says approximately 30% of the 508-acre site will remain open space.
The project is designed to be built in phases. Its current website says full buildout is expected to take approximately six to eight years, meaning residential neighborhoods, commercial buildings and amenities can come online at different times.
The history of Reveille helps explain why some residents may still be asking when they will see the full vision. The property previously carried plans for a much larger development called River Walk. Reveille was approved by Hall County in 2019 after a public process that included discussion about traffic and the scale of the project. Industry project tracking later reported construction activity beginning in the first quarter of 2023, with an anticipated completion horizon around 2028. Those dates are a broad development timeline, not guaranteed opening dates for every component.
Infrastructure is arguably just as important as the buildings. Georgia 211 is being widened in phases, and that work could dramatically change how this corridor functions. GDOT’s current information shows the section from I-85 to Pinot Noir Drive is nearing completion, while the next 1.57-mile section from Pinot Noir Drive to Georgia 347 is under construction. That second project is designed as a four-lane urban roadway with a raised median, shared-use paths and a new four-lane bridge over Duncan Creek. A separate future project is planned to widen Georgia 211 between Georgia 347 and Winder Highway/Georgia 53.
That infrastructure investment matters because Reveille is being built in a corridor already experiencing significant residential growth. New single-family construction continues around Union Church Road and Old Winder Highway, while townhome development is becoming increasingly common. Hall County records also show a major 84-acre project on Old Winder Highway planned for approximately 320 multifamily units plus 380 townhomes and stacked townhomes. That project is separate from Reveille, but it demonstrates the broader direction of residential development in South Hall.
For homeowners and future buyers, this combination of housing, infrastructure and commercial development could change the character of the area significantly. More rooftops create a larger customer base for restaurants, retail and services. More housing also creates demand for schools, healthcare, childcare, employment and transportation improvements. Reveille is not developing in isolation; it is becoming part of a much larger growth pattern stretching through Braselton and surrounding South Hall.
The biggest question is timing. A project of this scale will take years to fully mature. Watch for residential phases, commercial tenant announcements, hotel and amenity progress, and completion of surrounding road improvements.
For people watching real estate in Braselton, Hoschton and South Hall, Reveille is worth watching closely. It represents more than another subdivision. If the master plan is built substantially as envisioned, it could introduce a new type of destination to the Highway 211 corridor—one where people can live, work, shop, dine and spend time without leaving the community.
The biggest takeaway is that the growth is already happening. Reveille may be one of the largest pieces of the puzzle, but the new homes, townhomes, multifamily projects and infrastructure surrounding it show that South Hall is continuing to evolve into one of Northeast Georgia’s major growth corridors.
Contact:
Hans Heiserer
404.234.5203
[email protected]
Disclaimer: All content is for informational purposes only and any facts and data are to be verified independently.