07/07/2026
I am going to say something that a lot of agents have stopped believing: open houses still work 🏡
Not the kind where you put up a sign, open the door, and hope for the best. Those never worked. I am talking about open houses that are intentional, strategic, and designed to create opportunities that would not exist otherwise.
Let me give you the proof.
At 15749 Acorn Circle, we hosted several weekday open houses. Not weekends. Weekdays. Most agents would have questioned the timing. But those open houses produced a buyer who purchased a home in Bella Collina for $2.825 million and a brand new listing in the same community at $775K, totaling $3.6 million in opportunities. Because the strategy was right.
Tara took it even further with a stunning lakefront property in Tavares. She evaluated the market daily, made a strategic price adjustment, and hosted a mega open house right after. The buyer walked in, experienced the home, and submitted an offer. Under contract in 20 days in a market where 50 to 60 is the norm.
And then there is Janet S Hightower . At her very first open house for a property on Travertine Street in Mount Dora, the first person who walked through the door fell in love with the home. Janet built the relationship, earned the trust of both sides, and represented the buyer and the seller all the way to closing. One open house. One visitor. One agent who was ready.
This is what happens when an open house is treated as a strategic event, not a checkbox.
The agents who say open houses do not work anymore are the same agents who never had a strategy for them in the first place. An open house without intention is just a house with the door open. An open house with strategy is a launchpad for opportunities you cannot predict.
Our team does not hope for results. We engineer them. And open houses are one of the most powerful tools in our playbook when they are executed with purpose.
Still think open houses are a waste of time?
DM me "OPENHOUSE" and I will show you the strategy behind the ones that actually convert 🔑