BJ Born - Realtor

BJ Born - Realtor REALTOR® at RESF Island Properties, Inc | Key Largo | Islamorada | Born to Sell the Keys opened a second brokerage office in Cutler Ridge, Florida.

BJ Born, a REALTOR® in the Florida Keys, is a native Floridian who started her Real Estate career in 1990 with a local office in Homestead, Florida. In 1991, she expanded her business goals, opening her own Real Estate Brokerage in Homestead. 1995 B.J. She pursued the challenge of becoming the area's top office; after recruiting and training over 28 real estate professionals, her goal was achieved

. In 1997, she sold both offices and began her full-time Real Estate career in the Florida Keys. She is also an experienced realtor in Key Largo.

🔥WE’RE ON A ROLL🔥Another property SOLD & CLOSED! 🏡🔑🌴📍 32 S Andros Rd., Key Largo, FLThe closings keep coming, and we cou...
09/02/2026

🔥WE’RE ON A ROLL🔥

Another property SOLD & CLOSED! 🏡🔑🌴

📍 32 S Andros Rd., Key Largo, FL

The closings keep coming, and we couldn’t be happier for our clients! There’s nothing better than seeing all the pieces come together and handing another Florida Keys property over to its new owner.

We’re definitely on a roll and we’re not slowing down! 🌴☀️

Another one SOLD by Born to Sell the Keys!

Traffic jam in Venice😂🤣 it’s really a beautiful place!
09/02/2026

Traffic jam in Venice😂🤣 it’s really a beautiful place!

🎉 SOLD & CLOSED IN KEY LARGO! 🏡🔑Another successful closing in the books!📍 185 W Avenue A, Key Largo, FL 33037There’s alw...
08/28/2026

🎉 SOLD & CLOSED IN KEY LARGO! 🏡🔑

Another successful closing in the books!

📍 185 W Avenue A, Key Largo, FL 33037

There’s always a lot that happens behind the scenes to get from contract to the closing table, and it’s a great feeling when everything comes together. Congratulations to everyone involved in making this one happen!

We’re grateful to be doing what we love right here in the Florida Keys—helping people move on to their next chapter, one closing at a time. 🌴☀️

Another one SOLD by Born to Sell the Keys! 🔑🌴

Our client didn’t just buy a house… they found home in the Florida Keys 🏝️❤️From first showing to closing day, moments l...
08/26/2026

Our client didn’t just buy a house… they found home in the Florida Keys 🏝️❤️

From first showing to closing day, moments like this are why we do what we do.

Ready to start your own story? 🔑✨

Just Because You’re Preapproved for It Doesn’t Mean You Have to Spend It!One thing I always tell buyers is that what the...
08/25/2026

Just Because You’re Preapproved for It Doesn’t Mean You Have to Spend It!

One thing I always tell buyers is that what the bank says you can afford and what you’re actually comfortable spending can be two very different numbers.

Getting preapproved is an important first step, but before deciding on your price range, take a good look at the whole picture—not just the mortgage payment.

In the Florida Keys, you also need to think about things like property taxes, homeowners insurance, wind and flood insurance, maintenance, and of course, still having money left over to enjoy living here! 🌴

I never want my buyers to feel like they have to stretch themselves just because they were approved for a certain amount. Buying a home should be exciting, not something that leaves you worried about the payment every month.

Know your numbers, decide what feels comfortable for you, and then start looking for the right home. Sometimes buying below what you're approved for is the smartest decision you can make.

08/20/2026

THE FIRST TWO WEEKS ON THE MARKET MATTER MORE THAN YOU THINK

One of the biggest mistakes I see sellers make is saying: “Let’s start high. We can always come down.”

You certainly can, but you may never get back the excitement you had when your home first hit the market.

Today’s buyers are educated. They’re looking online, comparing properties, studying price changes and watching how long homes have been sitting.

When a home is priced correctly from the beginning, you have a much better chance of creating interest while the listing is NEW.

Price is part of your marketing strategy—not just a number you put on the MLS.

After more than 35 years in real estate, I can tell you: getting the strategy right BEFORE we list can make a tremendous difference.

Thinking about selling your Florida Keys property? Let’s talk before you put that sign in the yard.

🏝️ JUST LISTED IN PORT LARGO! 🏝️478 Bahia Ave. | Key Largo, FL 33037💰 Offered at $2,150,000🛏️ 4 Bedrooms | 3 Bathrooms📐 ...
08/14/2026

🏝️ JUST LISTED IN PORT LARGO! 🏝️

478 Bahia Ave. | Key Largo, FL 33037
💰 Offered at $2,150,000
🛏️ 4 Bedrooms | 3 Bathrooms
📐 9,375 Sq. Ft. Lot

✨ Your Key Largo lifestyle starts here!

Located in highly desirable Port Largo, this newly listed 4-bedroom, 3-bath home offers the space, location, and island lifestyle buyers are looking for.

Whether you're searching for your Florida Keys home, vacation getaway, or investment, 478 Bahia Ave. deserves a closer look.

🌴 Port Largo living + Key Largo location = a combination that’s hard to beat!

📲 Contact me for additional details or to schedule your private showing.

Here's a little sneak peek of our newest listing at Port Largo. 👀4 beds, 3 baths, and with 75 ft of dockage.More details...
08/12/2026

Here's a little sneak peek of our newest listing at Port Largo. 👀

4 beds, 3 baths, and with 75 ft of dockage.

More details will be revealed tomorrow!

I hear these all the time, and honestly, they stop a lot of great people from becoming homeowners.If you've been waiting...
08/12/2026

I hear these all the time, and honestly, they stop a lot of great people from becoming homeowners.

If you've been waiting because you think you need everything to be "perfect," you may be surprised to learn that's not the case.

Here are five of the biggest myths I hear from first-time buyers.

1. "I need 20% down to buy a home."
Not true. There are several loan programs that allow qualified buyers to purchase with much less down. Every situation is different, so it's worth finding out what options you qualify for before assuming you need 20%.

2. "My credit has to be perfect."
Nope. While a higher credit score can help you qualify for better loan terms, you don't need perfect credit to buy a home. Many buyers qualify while they're still working on improving their scores.

3. "The mortgage payment is my only expense."
Your monthly payment is just one piece of the puzzle. You'll also want to budget for property taxes, homeowners insurance, utilities, maintenance, closing costs, and, if applicable, HOA fees. Knowing the full picture helps you buy with confidence.

4. "I'm waiting for the perfect market."
Here's the truth... there's almost never a perfect market. The better question is, Are you ready? If your finances are in good shape and buying fits your goals, that matters far more than trying to perfectly time the market.

5. "I'll figure it out after I find the house."
The buyers who have the smoothest experience are the ones who prepare first. Get pre-approved, understand the buying process, know your budget, and surround yourself with the right professionals before you start shopping.

If you're thinking about buying a home in the Florida Keys, I'd be happy to answer your questions and help you understand your options.

Even if you're six months or a year away, having a plan today can make the process much easier when you're ready.

Send me a message, I'm always happy to help. 🏡

Is the market really the problem... or is it something else?I hear homeowners say it all the time…"My house isn't sellin...
08/10/2026

Is the market really the problem... or is it something else?

I hear homeowners say it all the time…

"My house isn't selling because the market is slow."

Sometimes that's true. But more often than not, the market isn't the real problem.

The difference between a home that sells quickly and one that sits on the market usually comes down to preparation and presentation.

Here are a few of the biggest reasons homes don't sell:

🏡 The price isn't where it needs to be.
Buyers today have more information than ever before. If a home is priced too high from the start, it can lose momentum quickly. The first few weeks on the market are your biggest opportunity to make an impression, and it's hard to get that excitement back after multiple price reductions.

📸 Your photos aren't stopping buyers from scrolling.
Today's buyers almost always see your home online before they ever see it in person. Professional photography, great lighting, and a clean, inviting home can make all the difference. First impressions matter.

🔨 The little things become big things.
A leaky faucet, chipped paint, or a stained ceiling might seem minor, but buyers often wonder, "If I can see these problems, what can't I see?" Taking care of small repairs before listing can help build confidence from the very beginning.

🛋️ Buyers can't picture themselves living there.
When a home is overly personalized or filled with clutter, it's harder for buyers to imagine it as their own. A clean, bright, and welcoming home allows them to focus on the space—not your belongings.

📣 Putting it in the MLS isn't a marketing plan.
Getting your home listed is just the first step. The real work is making sure the right buyers actually see it. Professional marketing, social media, online exposure, video, and strong local knowledge all work together to give your home the attention it deserves.
The good news is that every one of these issues can be addressed before your home ever goes on the market.

A little preparation can mean more showings, stronger offers, and less time on the market.

If you're thinking about selling your home in the Florida Keys, I'd be happy to walk through your property with you and share a few ideas that could help you make the strongest first impression.

Address

93997 Overseas Highway
Tavernier, FL
33070

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