05/27/2025
To contact your real estate leads effectively, use a combination of the following strategies depending on the context (cold, warm, or hot leads):
1. Phone Call (Preferred for Serious Leads)
Why: Direct, personal, and allows for real-time conversation.
Tip: Call within 5 minutes of the lead coming in, if possible.
Script:
"Hi [Name], this is [Your Name] with [Your Agency]. I saw you were interested in homes in [Area]. I'd love to help—do you have a few minutes to chat?"
2. Text Message
Why: Quick, non-intrusive, and has a high open rate.
Tip: Keep it short and conversational.
Example:
"Hi [Name], it’s Jeff Cayton. Saw your interest in Ahwatukee homes—want me to send a few listings that match your style?"
3. Email
Why: Good for providing detailed info, links, or follow-up.
Tip: Use a strong subject line, personalize it, and include a call to action.
Example:
Subject: Homes in Ahwatukee You Might Love
Body: “Hi [Name], I found a few great options that match what you're looking for. Would you like to schedule a quick call or tour this week?”
4. CRM Follow-Up Automations
Use tools like Follow Up Boss, LionDesk, CINC or kvCORE to automate smart touchpoints.
5. Social Media DM
If a lead comes via Instagram, Facebook, or LinkedIn, reply directly with a friendly, helpful message.