03/06/2026
Best news I’ve read in weeks for the mortgage industry🗞️
🚨 Big news for the real estate/mortgage industry 🚨
After 8 years of fighting for it, the Homebuyers Privacy Protection Act is finally becoming reality.
This law goes after one of the most frustrating things borrowers deal with when applying for a mortgage: trigger leads.
Here’s what currently happens…
A buyer applies for a mortgage with a lender they trust.
Within minutes, their credit inquiry gets sold by the credit bureaus.
And then the chaos begins.
📞 30… 50… sometimes 100+ calls from lenders they’ve never heard of.
The worst part?
Most consumers think their lender sold their information.
But the truth is… we didn’t.
The credit bureaus did.
Companies buy these trigger leads through connections with the bureaus like:
• Experian
• Equifax
• TransUnion
And they get resold through lead companies like:
• LendingTree
• LowerMyBills
• Bankrate
• QuoteWizard
• SmartFinancial
• plus a bunch of call-center style mortgage shops
So your phone starts ringing off the hook the second you apply.
Not exactly the experience anyone wants when they’re trying to buy a home.
The new law changes that.
It will restrict credit bureaus from selling a consumer’s information after a mortgage credit pull unless the consumer gives permission.
Which means:
✔ Far fewer spam calls
✔ More privacy for homebuyers
✔ A much better experience for people working with a lender they actually trust
For those of us who build our business on referrals, relationships, and doing the right thing for clients, this is a big win.
Shoutout to rau - cross country mortgage for the great information above
Long overdue… but a huge step in the right direction.