10/10/2021
Dear William Raveis Family,
We are about to make a big splash! Starting this week, we will launch our new advertising and marketing campaign, “Your Best Just Got Better” that shines a spotlight on the individuality of our sales associates and how we empower them to express their creative freedom. [Scroll through these images to see how this campaign will look on billboards, in magazines and newspapers, on TV, and online.] Creativity is the key to our success! As you can see, it’s much different than any of our other campaigns. We don’t dream in boring black and white; we dream in color, and we dream BIG. The powerful paint splash represents the variety of creative programs and services we provide our agents to accomplish their clients’ home goals. The colors in our new ad campaign are expressions of all the resources we have as a company.
It’s truly revolutionary: Not only will we buy the home your client wants to list (Raveis Purchase), we will buy the home your client wants to buy so they can present an all-cash deal (Raveis CashBid™) and finance it later (William Raveis Mortgage). We also offer bridge financing to help bridge the gap between selling and buying. In addition to our stellar tech and local expertise, our financial resources truly provide an edge over our competition.
On that note, I would like to congratulate Ryan and his team who have worked very hard to create a new independent look and feel of William Raveis Mortgage and all of the exceptional products and services. The new look pays tribute to our heritage, and it is purposeful, bold and as distinctive as the high-quality service we provide. We are in a very unique position: Being a mortgage company that understands real estate gives our clients a competitive advantage. Our home-selling expertise means we can provide our clients the best financing advice, service and insight to win competitive offers. Stay tuned for more about that redesign in next week’s newsletter!
With appreciation and admiration,
Bill