08/28/2026
🏡 SELLERS: Your first price may be your MOST important price. 👀
The July numbers tell quite a story…
🟢 Homes that priced right and sold without a reduction:
10 days on market | 100% of original list price
🔴 Homes that sat and had to reduce:
76 days on market | 92.9% of original list price
That’s not a small difference. 😳
And nearly 44% of July sales included seller-paid concessions — another reminder that today’s buyers are paying attention to price, condition AND value.
The goal isn’t to “price high and see what happens.”
The goal is to prepare well, price strategically, create demand early and protect your negotiating leverage. 🎯
Because sometimes the most expensive price reduction…
is the one you needed because you started too high. 💥
Thinking about selling? Let’s talk before the sign goes in the yard. 🏡
918.760.9058
Amy Cavallin
Cavallin Group Real Estate
Keller Williams Realty Advantage